We are seeking a retention marketing expert who can manage and optimize our entire retention marketing ecosystem. - architect and execute complex automation flows that maximize customer lifetime value across multiple touch points - build sophisticated segmentation strategies using behavioral data, purchase patterns, rfm analysis, and predictive analytics - create dynamic content systems that personalize experiences at scale based on customer preferences and behavior - implement advanced triggered campaigns with complex conditional logic and multi-branch flows - optimize deliverability, sender reputation, and inbox placement through technical best practices the ideal candidate has a track record of significant revenue growth through retention marketing programs ($500k+ email-attributed revenue experience) and advanced analytical skills to derive actionable insights from complex data sets. key responsibilities: - advanced klaviyo mastery: - design and execute win-back campaigns, vip programs, and loyalty-driven automation sequences - create customer journey mapping and lifecycle optimization programs - build predictive segments for churn prevention and revenue recovery - implement cross-sell and up-sell strategies through intelligent product recommendation systems technical requirements: - master advanced klaviyo analytics including cohort analysis, revenue attribution, and incrementality measurement - implement robust a/b testing frameworks for continuous optimization across all campaigns - track and optimize key metrics: clv, repeat purchase rate, email-attributed rev...
Our mission is to drive customer loyalty and growth through strategic marketing initiatives. we are seeking a skilled retention & lifecycle marketing associate to develop and execute email and sms campaigns that enhance the customer experience and drive long-term revenue. key responsibilities: - design and optimize email and sms marketing programs using klaviyo and wunderkind - develop segmentation, flows, and automation strategies to improve retention and drive revenue - collaborate with creative teams to brief, review, and refine messaging that aligns with our brand voice and goals - implement a/b tests and performance enhancements to boost open rates, ctor, and conversions additional responsibilities: - manage campaign calendars and coordinate with cross-functional teams - help execute and project manage homepage updates, lifecycle experiments, and new retention channel tests - analyze channel performance and provide actionable insights to optimize campaign effectiveness requirements: - 5+ years of digital marketing experience with a strong focus on email/sms retention - proven in-house experience at one or more high-growth dtc brands (retail, apparel, cpg preferred) - expert in klaviyo and comfortable working with tools like shopify, wunderkind, and google analytics benefits: - competitive salary paid in usd - flexible pto - flexible working hours - tools and resources to succeed - a fast-moving culture that values curiosity, creativity, and ownership...
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