We are seeking a Retention Marketing Expert who can manage and optimize our entire retention marketing ecosystem. - Architect and execute complex automation flows that maximize customer lifetime value across multiple touch points - Build sophisticated segmentation strategies using behavioral data, purchase patterns, RFM analysis, and predictive analytics - Create dynamic content systems that personalize experiences at scale based on customer preferences and behavior - Implement advanced triggered campaigns with complex conditional logic and multi-branch flows - Optimize deliverability, sender reputation, and inbox placement through technical best practices The ideal candidate has a track record of significant revenue growth through retention marketing programs ($500K+ email-attributed revenue experience) and advanced analytical skills to derive actionable insights from complex data sets. Key Responsibilities: - Advanced Klaviyo Mastery: - Design and execute win-back campaigns, VIP programs, and loyalty-driven automation sequences - Create customer journey mapping and lifecycle optimization programs - Build predictive segments for churn prevention and revenue recovery - Implement cross-sell and up-sell strategies through intelligent product recommendation systems Technical Requirements: - Master advanced Klaviyo analytics including cohort analysis, revenue attribution, and incrementality measurement - Implement robust A/B testing frameworks for continuous optimization across all campaigns - Track and optimize key metrics: CLV, repeat purchase rate, email-attributed revenue, and retention cohorts Requirements: - 5+ years of email marketing experience with minimum 3 years as a Klaviyo power user - Proven expert-level Klaviyo knowledge - you should know the platform inside and out - Deep understanding of customer lifecycle marketing and retention psychology Expert-Level Requirements: - Experience with advanced Klaviyo features: predictive analytics, dynamic content, API integrations - Proven ability to achieve industry-leading email metrics (25%+ open rates, 4%+ click rates, high deliverability)