[PK637] - PPC SPECIALIST

**about webrunner media group** webrunner is a premier digital marketing agency dedicated to the home improvement industry. since 2018, we've helped countless contractors across the usa and canada scale their businesses through strategic online marketing solutions. our services encompass branding, website design & development, paid search & social campaigns, seo, marketing automation, and consulting. our mission is to be the most helpful digital marketing agency for contractors, driven by our core principles of being helpful, proactive, attentive, and continuously innovative. **the role** the ppc specialist will support our senior paid media team by executing and optimizing campaigns for our clients in the home improvement space. you’ll be responsible for building, managing, and improving campaign performance, ensuring results that align with client goals. if you have a solid grasp of google ads, enjoy performance marketing, and thrive in a fast-paced agency environment, we want to hear from you. **key responsibilities** - launch, manage, and optimize search, display, video, and performance max campaigns. - develop and implement effective lead generation strategies across google ads, bing ads, and related platforms. - handle daily account management to ensure optimal performance. - conduct keyword research, audience targeting, and ad copywriting. - set up and oversee a/b testing processes to improve campaign outcomes. - manage and adjust budgets to maximize return on investment. - meet and exceed cost-per-lead, conversion, and conversion rate goals. - work c...