**About Webrunner Media Group** Webrunner is a premier digital marketing agency dedicated to the home improvement industry. Since 2018, we've helped countless contractors across the USA and Canada scale their businesses through strategic online marketing solutions. Our services encompass branding, website design & development, paid search & social campaigns, SEO, marketing automation, and consulting. Our mission is to be the most helpful digital marketing agency for contractors, driven by our core principles of being helpful, proactive, attentive, and continuously innovative. **The Role** The PPC Specialist will support our senior paid media team by executing and optimizing campaigns for our clients in the home improvement space. You’ll be responsible for building, managing, and improving campaign performance, ensuring results that align with client goals. If you have a solid grasp of Google Ads, enjoy performance marketing, and thrive in a fast-paced agency environment, we want to hear from you. **Key Responsibilities** - Launch, manage, and optimize Search, Display, Video, and Performance Max campaigns. - Develop and implement effective lead generation strategies across Google Ads, Bing Ads, and related platforms. - Handle daily account management to ensure optimal performance. - Conduct keyword research, audience targeting, and ad copywriting. - Set up and oversee A/B testing processes to improve campaign outcomes. - Manage and adjust budgets to maximize return on investment. - Meet and exceed cost-per-lead, conversion, and conversion rate goals. - Work closely with cross-functional teams to improve conversion rates. - Conduct detailed campaign audits, offering insights and actionable recommendations. - Streamline and enhance internal processes to ensure efficiency and client success. **Requirements**: - 2+ years of hands-on experience in paid search advertising with a focus on lead generation. - Preferably 1+ years of experience in a digital marketing agency. - Google Ads certification is required. - Proficiency with Google Ads, Google Tag Manager, and Google Analytics. - Experience with Microsoft (Bing) Ads is a strong asset. - A Bachelor’s degree in Marketing, Advertising, or a related field. - Strong analytical skills and ability to extract actionable insights from data. - Creative problem-solver with a passion for innovation. - Exceptional attention to detail with the ability to manage multiple projects. - Collaborative team player with a positive, can-do attitude. **Why Join Webrunner**: - A remote working environment with flexible hours, however, must be available during 9AM - 5PM EST - A supportive and innovative team that values learning and growth. - Starting salary of $1,500 - $2,000 USD/Month - Opportunities for professional development and advancement. **Note**: Only applicants who are selected for an interview will be contacted. Application Question(s): - Please share a link to a video that showcases why you would like to work with Webrunner! **Experience**: - Agency: 1 year (required) - Google Ads: 2 years (required)