Location: colombiajob overviewwe are looking for a performance-focused analyst or senior analyst to join our ai & data strategy team, specializing in marketing performance, campaign attribution, and user journey analytics. this role will work closely with the marketing team to quantify impact, optimize spend, and build visibility into digital customer behaviors across web and app platforms.you'll be responsible for developing reporting frameworks and funnel analytics that help optimize how we acquire, convert, and retain customers, directly influencing strategic decisions and roi.key responsibilitiescampaign analytics & performance insightsquantify the performance of multi-channel marketing campaigns, including email, paid media, lifecycle, and in-app flowsdefine and maintain core campaign kpis such as cac, ctr, cvr, ltv, and roas (open rate, click rate, bounce rate, attribution).build dynamic dashboards using amazon quicksight, tableau, or power bi to report campaign performance and funnel conversion trendsrun post-campaign analyses to inform budget allocation and targeting strategiessupport analysis of a/b testing and other experiments from marketing.user journey & funnel analysistrack engagement drop-off and optimize conversion flows across platformspartner with marketing to measure a/b and multivariate tests across key touchpointsuncover insights on product engagement by integrating event-level web and app data (smartlook, clevertap, google analytics, firebase, etc. )data integration & reporting automationcollaborate with data engineers to automate data pipelines and ...
Data analyst – marketing performance & user analytics data analyst – marketing performance & user analytics 1 month ago be among the first 25 applicants get ai-powered advice on this job and more exclusive features. direct message the job poster from gennius xyz head of people | sr. technical recruiter & talent acquisition specialist | career coach | hr advisor | master's in hr management location : colombia job overview we are looking for a performance-focused analyst or senior analyst to join our ai & data strategy team, specializing in marketing performance, campaign attribution, and user journey analytics. this role will work closely with the marketing team to quantify impact, optimize spend, and build visibility into digital customer behaviors across web and app platforms. you’ll be responsible for developing reporting frameworks and funnel analytics that help optimize how we acquire, convert, and retain customers, directly influencing strategic decisions and roi. key responsibilities campaign analytics & performance insights quantify the performance of multi-channel marketing campaigns, including email, paid media, lifecycle, and in-app flows define and maintain core campaign kpis such as cac, ctr, cvr, ltv, and roas (open rate, click rate, bounce rate, attribution). build dynamic dashboards using amazon quicksight, tableau, or power bi to report campaign performance and funnel conversion trends run post-campaign analyses to inform budget allocation and targeting strategies support analysis of a/b testing and other experiments from marketing. track engagement drop-off...
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