ORGANIC GROWTH & CONVERSION COPY LEAD MARKETER - (PL50)

We’re **vara digital marketing**, a fast‑growing agency that partners **exclusively with gym owners who run on buzops software**, adding an extra layer of coordinated support to accelerate their growth. we help these gyms leap from zero to $10 k and then to $100 k, in monthly revenue by building high‑converting websites, running paid ads, and creating content that turns strangers into loyal members. our founder is cuban‑american; half the team speaks spanish, and we love latam talent.. **the role in one line** own the entire organic‑growth engine including technical seo, schema markup, and punchy copy. the goal is so our clients rank higher and sell more (often before they spend a cent on ads). the role starts at 25 hours per week and includes a 90-day probationary period. **what you will do** - **audit & optimize client websites** (wordpress, squarespace, wix studio, webflow): speed, core web vitals, mobile ux. - **write / refine website copy** that converts visitors into leads and members. - **strategize monthly content calendars** and cohort‑specific themes to drive local visibility and new‑member acquisition. - **craft compelling ad copy** for meta, google, and bing campaigns. - **implement json‑ld schema** for localbusiness, services, faq, how‑to, article, and more. - **collaborate with our designer** to brief visuals that match your copy. - **create / update ga4 events & gsc tracking**, then report wins and gaps monthly. - **execute on‑page seo clean‑ups** (broken links, toxic links) and drive a backlink‑acquisition strategy. - stay current on google u...