We’re **VARA Digital Marketing**, a fast‑growing agency that partners **exclusively with gym owners who run on BUZOPS software**, adding an extra layer of coordinated support to accelerate their growth. We help these gyms leap from zero to $10 K and then to $100 K, in monthly revenue by building high‑converting websites, running paid ads, and creating content that turns strangers into loyal members. Our founder is Cuban‑American; half the team speaks Spanish, and we love LATAM talent.. **The Role in One Line** Own the entire organic‑growth engine including technical SEO, schema markup, and punchy copy. The goal is so our clients rank higher and sell more (often before they spend a cent on ads). The role starts at 25 hours per week and includes a 90-day probationary period. **What You Will Do** - **Audit & Optimize client websites** (WordPress, Squarespace, Wix Studio, Webflow): speed, Core Web Vitals, mobile UX. - **Write / refine website copy** that converts visitors into leads and members. - **Strategize monthly content calendars** and cohort‑specific themes to drive local visibility and new‑member acquisition. - **Craft compelling ad copy** for Meta, Google, and Bing campaigns. - **Implement JSON‑LD schema** for LocalBusiness, Services, FAQ, How‑To, Article, and more. - **Collaborate with our designer** to brief visuals that match your copy. - **Create / update GA4 events & GSC tracking**, then report wins and gaps monthly. - **Execute on‑page SEO clean‑ups** (broken links, toxic links) and drive a backlink‑acquisition strategy. - Stay current on Google updates and fitness‑industry trends. **What Good Looks Like** - Within 90 days, every client site passes Google’s Rich Results Test and Core Web Vitals. - Portfolio‑wide organic impressions grow **≥ 15 %**. - Ad copy achieves above‑benchmark CTR and CPA targets. - Projects move forward without daily hand‑holding. **Must‑Haves** - **3+ years** in an SEO or content role with deep technical expertise, and heavily immersed in the latest local‑business visibility tactics for **Google’s AI Overviews** and other **AI‑driven** search features - Demonstrated Content and Technical **SEO strategy across WordPress, Wix, Webflow, Squarespace**. - Proven **schema‑markup wins (JSON‑LD)**: - **Logical flow‑design mindset**: able to map multi‑step sequences that trigger contextual messages and maximize conversions. - **SEM expertise**: Meta (Facebook / Instagram) Ads, Google Ads, Bing Ads. - **Google‑stack optimisation**: GA4, Search Console, Google My Business, and AdWords remarketing. - Fluent Spanish **and** professional English, written and spoken. - Comfortable working **US‑Eastern hours (9 a.m.5 p.m. ET)**. **Nice‑to‑Haves** - Experience in the fitness industry, wellness, or SaaS. - Basic design skills in Canva or Figma. **What We Offer** - Competitive LATAM salary in **USD**. - Fully remote, flexible work culture. - Weekly strategy calls with the founder, learn, contribute, level up. - A small, fast team where your ideas ship quickly and your impact is visible. - VARA is growing fast and so can you based on your performance **Ready to Apply?** Send your CV, a brief cover note in English, and links to **two projects**: - Please share a site or page you optimized with schema markup, along with a brief explanation of the goal you aimed to achieve and the reasoning behind the specific schema script you chose. - [Your Name]”**. We can’t wait to see what you’ll bring to the team! Application Deadline: 19/07/2025 Expected Start Date: 21/07/2025