DIGITAL PERFORMANCE MARKETER (WRY816)

Paid ads specialist we're seeking a detail-driven paid ads specialist to drive performance marketing campaigns across platforms like google ads, meta ads, linkedin, and beyond. this hands-on role involves optimizing ad spend while shaping the digital strategy that drives growth. you'll work closely with product, analytics, and creative teams to design and execute full-funnel paid strategies from setting up campaigns and testing creatives, to building dashboards and scaling performance. - launch, manage, and optimize paid campaigns on google, meta (facebook/instagram), linkedin, tiktok, and other major ad platforms. - analyze performance and constantly test ad creatives, audiences, bidding strategies, and landing pages to maximize roi. - use tools like google analytics, ga4, google tag manager, and looker studio to monitor and report results. - build custom dashboards to track cac, roas, ltv, and other key kpis. - collaborate with design and content teams to generate high-performing creatives. - conduct a/b tests across platforms and make data-driven decisions. - ensure pixel implementation, tracking accuracy, and data cleanliness. this role requires: - 4+ years of experience managing paid campaigns across major ad platforms. - proven success optimizing for performance (roas, cpl, cac). - experience with google ads (search, display, youtube) and meta ads required. - familiarity with ga4, tag manager, looker studio, or similar tools. - ability to interpret campaign performance and make quick strategic adjustments. - experience using automation tools or scripts (e.g., goo...