Paid Ads Specialist We're seeking a detail-driven Paid Ads Specialist to drive performance marketing campaigns across platforms like Google Ads, Meta Ads, LinkedIn, and beyond. This hands-on role involves optimizing ad spend while shaping the digital strategy that drives growth. You'll work closely with product, analytics, and creative teams to design and execute full-funnel paid strategies from setting up campaigns and testing creatives, to building dashboards and scaling performance. - Launch, manage, and optimize paid campaigns on Google, Meta (Facebook/Instagram), LinkedIn, TikTok, and other major ad platforms. - Analyze performance and constantly test ad creatives, audiences, bidding strategies, and landing pages to maximize ROI. - Use tools like Google Analytics, GA4, Google Tag Manager, and Looker Studio to monitor and report results. - Build custom dashboards to track CAC, ROAS, LTV, and other key KPIs. - Collaborate with design and content teams to generate high-performing creatives. - Conduct A/B tests across platforms and make data-driven decisions. - Ensure pixel implementation, tracking accuracy, and data cleanliness. This role requires: - 4+ years of experience managing paid campaigns across major ad platforms. - Proven success optimizing for performance (ROAS, CPL, CAC). - Experience with Google Ads (Search, Display, YouTube) and Meta Ads required. - Familiarity with GA4, Tag Manager, Looker Studio, or similar tools. - Ability to interpret campaign performance and make quick strategic adjustments. - Experience using automation tools or scripts (e.g., Google Ads Scripts, Zapier) is a plus. About Us We're a forward-thinking team that values innovation and creativity. If you're passionate about turning clicks into conversions and scaling campaigns that drive real results, we'd love to hear from you.