[N790] - RETENTION MARKETING EXPERT

As a retention marketing strategist, you will be responsible for developing and implementing comprehensive retention marketing programs to maximize customer lifetime value. the ideal candidate will have advanced knowledge of email marketing automation platforms, specifically klaviyo, and the ability to architect and execute complex automation flows. you should be able to build sophisticated segmentation strategies using behavioral data, purchase patterns, rfm analysis, and predictive analytics. additionally, you should have experience with dynamic content systems that personalize experiences at scale based on customer preferences and behavior. key responsibilities include: - developing comprehensive retention strategies to increase repeat purchase rates and customer lifetime value - designing and executing win-back campaigns, vip programs, and loyalty-driven automation sequences - creating customer journey mapping and lifecycle optimization programs - building predictive segments for churn prevention and revenue recovery - implementing cross-sell and up-sell strategies through intelligent product recommendation systems - mastering advanced klaviyo analytics including cohort analysis, revenue attribution, and incrementality measurement - creating custom reporting dashboards and kpi tracking systems for retention metrics - conducting deep-dive analysis on campaign performance, customer behavior patterns, and revenue opportunities - implementing robust a/b testing frameworks for continuous optimization across all campaigns - tracking and optimizing key metrics: c...