As a Retention Marketing Strategist, you will be responsible for developing and implementing comprehensive retention marketing programs to maximize customer lifetime value. The ideal candidate will have advanced knowledge of email marketing automation platforms, specifically Klaviyo, and the ability to architect and execute complex automation flows. You should be able to build sophisticated segmentation strategies using behavioral data, purchase patterns, RFM analysis, and predictive analytics. Additionally, you should have experience with dynamic content systems that personalize experiences at scale based on customer preferences and behavior. Key responsibilities include: - Developing comprehensive retention strategies to increase repeat purchase rates and customer lifetime value - Designing and executing win-back campaigns, VIP programs, and loyalty-driven automation sequences - Creating customer journey mapping and lifecycle optimization programs - Building predictive segments for churn prevention and revenue recovery - Implementing cross-sell and up-sell strategies through intelligent product recommendation systems - Mastering advanced Klaviyo analytics including cohort analysis, revenue attribution, and incrementality measurement - Creating custom reporting dashboards and KPI tracking systems for retention metrics - Conducting deep-dive analysis on campaign performance, customer behavior patterns, and revenue opportunities - Implementing robust A/B testing frameworks for continuous optimization across all campaigns - Tracking and optimizing key metrics: CLV, repeat purchase rate, email-attributed revenue, and retention cohorts - Managing complex integrations between Klaviyo and other marketing tools/platforms - Optimizing database management, list hygiene, and subscriber lifecycle automation - Implementing advanced personalization using Klaviyo's dynamic content and API capabilities - Troubleshooting technical issues and optimizing platform performance for maximum efficiency - Staying current with Klaviyo feature updates and implementing cutting-edge functionality To be successful in this role, you will need to possess expert-level Klaviyo knowledge, 5+ years of email marketing experience, and a proven track record of significant revenue growth through retention marketing programs. The ideal candidate will also have advanced analytical skills, the ability to derive actionable insights from complex data sets, and a deep understanding of customer lifecycle marketing and retention psychology. Expert-Level Requirements: - Experience with advanced Klaviyo features: predictive analytics, dynamic content, API integrations - Proven ability to achieve industry-leading email metrics (25%+ open rates, 4%+ click rates, high deliverability) - Deep expertise in beauty/cosmetics email marketing strategies and customer behavior - Experience with complex multi-channel retention campaigns - Knowledge of email deliverability optimization and sender reputation management - Ability to train and mentor other team members on Klaviyo best practices ],