(RX279) - MARKETING LEADER

Marketing leader job summary: a visionary marketing leader is sought to shape and implement strategic plans, driving alignment across revenue-generating departments. this role will lead a global marketing team, fostering innovation and overseeing key communication channels. about the job our client transforms mid-size employers' self-funding through group purchasing, bringing transparency and control to healthcare spending. they seek individuals who embody integrity, reliability, responsibility, dedication, and a growth mindset. key responsibilities - content management: oversee content creation, scheduling, and distribution across platforms. collaborate with teams to ensure brand guidelines and marketing objectives are met. - lead management: track and manage incoming leads from various channels, coordinating handoffs to sales and utilizing crm tools to optimize lead-to-customer conversion rates. - cac monitoring: monitor and report on customer acquisition cost metrics, identifying opportunities to reduce costs while improving marketing efficiency. - pipeline management: work closely with sales to monitor the marketing pipeline, identifying bottlenecks and optimizing lead flow. - lead conversion: develop and implement lead nurturing campaigns to engage and qualify leads based on defined criteria. - campaign execution: assist in planning, executing, and optimizing marketing campaigns, analyzing performance data, and providing actionable insights. - market research: conduct market research to understand customer behavior, industry trends, and competitor strategies. - r...