SALESFORCE ANALYST - TRAX RETAIL (M640)

This position is fully remote and available only for applicants living in countries in central america and mexico, including guatemala, honduras, el salvador, costa rica, and panama. **please submit your resume in english. resumes received in other languages will not be evaluated.** job summary: we are seeking a highly skilled and strategic senior salesforce administrator to own the design, configuration, and ongoing administration of our salesforce platform, with a particular focus on sales cloud and marketing cloud. you will play a key role in translating business needs into scalable technical solutions, optimizing user experience, and driving operational excellence across the revenue engine. this is a high-impact role ideal for someone who is both technically strong and business-savvy, with a proactive mindset and a passion for continuous improvement. key responsibilities: - platform ownership: serve as the subject matter expert and primary administrator for salesforce sales cloud and marketing cloud, including configuration, user management, and data integrity. - solution design: collaborate with stakeholders across sales, marketing, customer success, and revops to design scalable salesforce solutions that support business processes and gtm strategy. - process optimization: analyze current workflows, recommend improvements, and implement best-in-class automation using flows, process builder, and custom objects. - campaign & lead management: partner with marketing to support campaign execution, lead routing, scoring models, and alignment with sales for mql/sql ...