Contract Type: Unlimited / Full-Time Country / City: Colombia / Bogotá Company: Beiersdorf S.A. (Colombia) Job Function: Sales MAIN RESPONSIBILITIES Role purpose: As Precision Marketing Lead, your job will be to orchestrate precision marketing activities from ideation to execution, define and monitor measurement approaches, check for implementation of digital media best practice and support transversal enablers for PM transformation acting as a change agent in the organization. In doing so, you will need to engage closely with global and regional digital teams, category directors and key external partners (creative and media agencies). Main Accountabilities Orchestrate Precision Marketing activities Lead ideation sessions to ensure that the campaigns are designed to address the main business challenges and strategic questions, Ensure that agencies are following brand safety guidelines & digital execution best practices, Review and sign-off all media plans ensuring that PM principles are applied, KPI’s are aligned to funnel stages and objectives, audiences are clearly defined and channel strategy and sufficiency is respected, Lead in-flight optimization meetings playing an active role on KPI monitoring and recommending fixes/adaptations, Engage and coach category, precision influencer, ecommerce teams and external agencies on PM principles and ensure framework compliance for digital campaigns. Define and monitor measurement approach Define the measurement approach and make sure that data sources for campaign success monitoring are in place and address the categories business challenges and strategic questions, Ensures processes and governance are in place to monitor campaign performance and engage marketing, media, precision influencer and ecom teams when necessary (weekly meetings, steering committees, stand-ups, etc.), Ensure proper media KPI framework implementation on every stage of consumer journey (including precision influence amplification and full funnel ecommerce integration). Check for implementation of digital media best practices Coordinate campaign quality assurance process with main stakeholders ensuring that the campaign structure and data sources are followed to make sure the campaigns are implemented as designed, Ensure brand safety and digital golden rules implementation. Support transversal enablers for PM transformation Engage and upskill the main stakeholders (agencies, category, precision influence and ecommerce leads etc.) on PM principles. Identify the main knowledge gaps and building a training program based on it, Make sure PM enablers are in place and streamlined in the organization, and act whenever there’s a gap, alerting global and regional teams, Responsible for compiling campaign’s results and sharing learnings with broader community (global and regional) – utilizing regional templates & process’. YOUR PROFILE Experience, Knowledge, Skills: 3-4 years experience on digital marketing positions, with proven records of accomplishment in digital performance and leading performance marketing campaigns (Brand Manager level), Desirable: Brand / category marketing and project management background, Ability to effectively translate marketing objectives into digital execution, Comprehensive knowledge on digital campaigns execution and planning, Knowledge of advertising tech: GMP, DSP, DMP, etc. Excellent interpersonal skills and communication skills Agile ways of working Results oriented. Ability to adapt in a complex and fast changing environment Fluent English ADDITIONAL INFORMATION We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation & gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates) and encourage you to upload your CV. ABOUT BEIERSDORF At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all. Further information can be found within our Privacy Policy. YOUR BENEFITS BUDDY AND MENTORING INTERNATIONAL WORK ENVIRONMENT FLEXIBLE WORKING HOURS ATTRACTIVE SALARY GET TO KNOW: MAUREEN Marketing is more than selling—it's about shaping emotions, understanding people, and building connections. It's a journey of creativity, collaboration, and curiosity, where every campaign helps people fall in love with our brands and their skin. Through marketing, I've learned to embrace challenges, stay curious, and unlock endless potential. SALES & ECOMMERCE Do you value our brands and want other people to share this appreciation? If you have clever ideas on how to best get our products in front of our customers, then our Sales & eCommerce team is the right place for you! Find out more 5 / 70 Werkstudent Marketing Deutschland NIVEA Personal Care (w/m/d) Marketing / Market Research | Working Student | Hamburg, Germany Werkstudent Business Intelligence (w/m/d) Marketing / Market Research | Working Student | Hamburg, Germany Especialista de Gerenciamento de Categoria Sales | Professional | São Paulo, Brazil Medical Product Specialist - UPC (Central & Lower North) Sales | Professional | Bangkok, Thailand Consejera de Belleza Sales | Professional | Madrid, Spain MORE JOBS LEARN MORE CARE CHANGES EVERYTHING. About our employees, about society, about creating and improving iconic and global brands that care for their consumers. This unique core belief is what drives Beiersdorf in everything we do – and it’s what differentia... Find out more OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION At Beiersdorf we embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identi... Find out more APPLICATION PROCESS All external positions at the headquarters in Hamburg and at German subsidiaries are listed on this website. If you are interested in positions at our international subsidiaries, please visit local websites.