GENERAL PURPOSE As a Manager Digital Analytics at adidas you are responsible for delivering cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Based on multiple data sources, you manage the creation of tools, visualizations, and data capabilities that inform stakeholders and assist them with generation of insights to ultimately drive sales and efficiencies. As part of the Data Solutions team, you will also manage larger-scale projects, such as the creation of new datasets and integrations and the development of new analytical frameworks to meet business needs. KEY RESPONSIBILITIES ·Analytics oManage demand for tools, frameworks, data integrations, and new data capabilities. Gather requirements, conduct research, manage contributors, test implementation methods, report progress to stakeholders, and demonstrate new products to large audiences of stakeholders. oProvide analytics and data services to stakeholders within the US eCom market and beyond. oEnsure new tools and capabilities drive business efficiencies and create consumer and financial impact, align with and facilitate market practices and operations, and are created within the greater context of holistic market data capabilities and frameworks. oExecute assigned projects in areas such as construction and/or technical advisement of data integrations and pipelines; data tools, frameworks, and capabilities; visualization, dashboarding, and automated reporting; predictive analysis, classification, and forecasting; etc. oExecute assigned projects in areas such as analytics implementation, data integration, tag management, qualitative data, etc. oContribute to continuous development of the analytics practice in scope, including service portfolio evolution and aligned to global frameworks for focus areas assigned to you. Potential focus areas are: §Consumer Analytics - acquisition, loyalty program, engagement §Digital Marketing Traffic Analysis - .com, app eCommerce §Performance Marketing Analysis - lower and mid-funnel digital media §Business Performance Analysis – product analysis, forecasting oManage demand for insights and analytics. Conduct collection, tracking, mining and analysis of data and the generation of fact-based insights using multiple data sources. oEnsure analytics results drive consumer experience and business impact and help achieve market sales plans. ·Consulting oAdvise and instruct analytics partners within eCom market, Global teams, and throughout adidas on the use of data sources, tools, and frameworks. Define and advocate for best practices to ensure data quality and meaningful use of data sources and tools. oSupport market and global analytics teams in the use of data sources, tools, and frameworks to analyze key metrics, product performance, consumer behavior, financial performance, social media data, etc. oIntake, management, execution, and product ownership for new data projects from analytics and operational teams to meet business goals. Training, demonstration, advocacy, and ongoing support to end users for owned data products. oMaintain a strong stakeholder network with high-level trust that facilitates action-ability of insights. oImplement and use data driven decision processes, in line with a fact-based decision culture. ·Reporting oCo-initiate and help implement new reporting structures or refine existing structures within your area of responsibility in alignment with Global Digital Analytics Frameworks and Data Governance. oHelp distill best practice guidance to other markets and other adidas stakeholders to maximize the use of analytics capabilities. ·Innovation oBuild a strong internal and external network, informing the adidas Digital Analytics community on the latest trends and technological advances. ·Project Management oAbility to deliver end-to-end analytics products from requirements gathering, development, delivery, and maintenance. oAbility to work independently on a project KEY RELATIONSHIPS oeCom US teams oPerformance Marketing US team oDBC Global Digital Analytics oGlobal and Market DNA / Dev Ops teams oGlobal and Market Data Science REQUIREMENTS oEducation & Professional Experience oUniversity degree in related field o4+ years of experience in Digital Analytics oAdvanced experience of digital analytics in a brand environment oExperience in eCommerce environment oBasic experience in leading a team is a plus SOFT SKILLS oStrong English skills oA passion for designing and creating new data capabilities, tools, and frameworks. Interest in “back-of-house” development of analytics capabilities. Devotion to accuracy, reliability, rigor, and user-focused design. oStrong communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely oStrong presentation skills and storytelling oPeople management skills are a plus HARD SKILLS oAdvanced SQL required oAdvanced experience with visualization techniques using Power BI, Tableau, etc. oExperience with Databricks or other large data platforms oAdvanced experience with Digital Analytics, eCom Business Intelligence, Financial, tools and KPIs oAdvanced experience with analytics tools and disciplines (eCommerce, paid media, SQL, R, Python, etc.). oAdvanced experience with visualization techniques (e.g. Tableau, Power BI) oExperience with process design and process improvements, automation, etc. oFamiliarity with CI/CD best practices a plus oExperience with Git-based software like Bitbucket oProven project management skills, including the ability to lead projects or work on several projects simultaneously. oProficiency in MS Office oFamiliarity with AI methods a plus