Global Event Strategist and Manager Reporting Directly to the Chief Marketing Officer (CMO) Job Summary This position forms part of the global marketing team, reporting directly to the CMO. We are seeking a creative candidate with demonstrable experience in developing, leading, and executing high-quality events that significantly enhance the attendee experience and perception of the company. Key Responsibilities - Develop and execute a global event strategy aligned with Dida's business objectives. - Oversee large-scale B2B events (conferences, trade shows, roadshows, and partner summits) across multiple regions. - Develop and execute a sponsorship programme working closely with Dida's commercial teams to attract and manage event sponsorship where relevant. - Design and implement attendee journeys to maximize engagement, networking, and satisfaction. - Coordinate registration, ticketing, and event platform integration for seamless attendee management. - Ensure high-quality content delivery, including speaker coordination, session planning, and interactive experiences. - Lead on-site event execution, including setup, staffing, A/V, catering, and transportation. - Oversee event technology (apps, virtual/hybrid platforms, lead retrieval systems). Marketing & Promotion - Collaborate with marketing teams to drive event awareness, registration, and post-event follow-up. - Develop event branding, signage, and promotional materials in line with Dida's corporate identity. - Leverage social media, email campaigns, and partnerships to amplify event reach. Budget & Performance Analysis - Track event budgets, ensuring cost efficiency and ROI. - Measure event success through KPIs (attendance, engagement, lead generation, satisfaction surveys). - Provide post-event reports and insights for continuous improvement. Requirements - 5+ years of event management experience, preferably in B2B travel, tech, or hospitality. - Proven track record of organizing large-scale, multi-day events (500+ attendees). - Strong project management skills with the ability to manage multiple events simultaneously. - Fluent written and spoken English. Other languages valued (especially Mandarin). - Expertise in logistics, vendor management, and attendee experience design. - Familiarity with virtual/hybrid event platforms.