Job Description: Job Title: Local SEO Specialist Position Type: Full Time Working Hours: US Hours About Pavago: At Pavago, we specialize in connecting exceptional remote professionals with innovative companies across North America. We are hiring a Local SEO Specialist for one of our clients, a fast-growing digital marketing agency focused on helping home service businesses scale through results-driven local SEO strategies. This is an exciting opportunity to take ownership of multiple accounts and drive meaningful local visibility for service-based brands across the U.S. Responsibilities: - Lead and execute local SEO strategies for B2B and B2C clients: Develop and implement location-specific SEO plans tailored to industries like roofing, construction, and other home service sectors to drive traffic and generate leads. - Manage 20-40 client accounts concurrently: Maintain high-quality performance and communication across a large portfolio of active accounts with minimal oversight. - Optimize and manage Google Business Profiles (GBPs): Use tools such as Local Brand Manager and Sprout to set up, optimize, monitor, and update client GBPs to improve rankings in the Local Pack. - Conduct technical, local, and on-page SEO audits: Utilize platforms like SEMrush, BrightLocal, and Ahrefs to audit client websites and listings; fix on-page SEO issues, enhance site structure, and improve crawlability. - Manage citation and directory listings: Build and clean up citations to ensure consistent NAP (name, address, phone number) across all relevant online directories and platforms. - Perform keyword research and content optimization: Identify local keyword opportunities, optimize metadata, headers, and page copy to improve local ranking relevance and organic search performance. - Create and deliver detailed performance reports: Track key SEO metrics such as local search rankings, GBP interactions, traffic, and leads. Present results clearly through monthly reports. - Coordinate tasks through : Use for organizing projects, tracking deadlines, assigning responsibilities, and ensuring all client deliverables are on schedule. * Collaborate with internal departments: Work closely with content, design, and technical teams to ensure on-page and technical SEO best practices are implemented. - Stay up to date with SEO trends and algorithm updates: Continuously research local search trends and updates to adjust strategies and maintain competitive performance for all clients. What Makes You a Perfect Fit: - Experience in a fast-paced agency environment: You've supported multiple client accounts at once and understand the importance of timely delivery and measurable impact. - Deep knowledge of U.S.-based SEO strategy: You're familiar with local consumer behavior and have successfully ranked clients in U.S. search markets. - Proficiency with local SEO tools: You're highly experienced using Local Brand Manager, Sprout, SEMrush, Ahrefs, and BrightLocal to manage, track, and enhance SEO performance. - Strong project management mindset: You work well under pressure, meet deadlines, and stay organized through platforms like . * Excellent communication and reporting skills: You can clearly explain SEO performance, strategies, and opportunities to team members and stakeholders alike. - Solutions-focused and resourceful: You anticipate issues before they arise and are always looking for better ways to improve rankings and streamline account performance. Required Experience & Skills: - 3-4 years of Local SEO experience in a digital marketing agency - Hands-on experience managing 20-40 active accounts regularly - Proven success in the home services industry (roofing, construction, HVAC, etc.) - Strong experience optimizing Google Business Profiles - Skilled in using tools like Local Brand Manager, Sprout, SEMrush, Ahrefs, and BrightLocal - Proficient in project management software like - Deep understanding of citation management, NAP consistency, and local link building - Excellent written and verbal communication skills - Able to work independently in a remote, high-accountability environment - Detail-oriented, analytical, and committed to results What Does a Typical Day Look Like? You'll start your day by reviewing SEO metrics across 20-40 accounts using platforms like Sprout and BrightLocal. You'll prioritize optimizations for Google Business Profiles, citations, and technical issues, then schedule and track tasks in . You might collaborate with internal teams to optimize a new client website or prepare a monthly performance report. Your focus will always be on increasing visibility, improving client rankings, and ensuring on-time, high-quality delivery for every account. Interview Process: - Initial Phone Call: A brief chat to understand your background and goals - Video Interview: A deep dive into your experience, communication skills, and SEO knowledge - Technical Assessment: A practical task to evaluate your local SEO execution and strategy skills - Final Interview: A conversation with our client to assess alignment and expectations - Background Checks: Reference checks and employment verification Ready to Apply? If you're a local SEO expert with the experience and drive to manage multiple accounts and deliver real results for U.S.-based clients, we want to hear from you. This is your opportunity to make an impact in the home service sector and grow with a high-performing digital agency. Apply now and take your career to the next level.