At TripleTen, we're building an international family of digital re-skilling products to help people with versatile backgrounds learn a new profession and build a sustainable career in tech. Our program graduates have landed jobs at top companies like Tesla, Spotify, PlayStation, Google, and Microsoft. So far, over 5,000 students have chosen TripleTen, and hundreds of new students join us each month. We believe everyone can jumpstart a new career, which is why we produce quality educational content and offer intensive courses in tech, complete with full access to an interactive platform, code reviews, and support from industry practitioners. We’re seeking a strategic SMM Lead to own the channel strategy, editorial planning, and performance of TripleTen’s social media presence in LATAM (LinkedIn, Facebook, YouTube, Instagram, TikTok). This role focuses on elevating brand visibility, community engagement, and lead generation through organic social media. The ideal candidate is a data-driven social media expert with a project manager mindset and deep expertise in social CMS tools, analytics, and workflow coordination—ensuring channels align with business goals and paid media efforts. Please note that after applying for this position, you will be required to provide a portfolio with your best cases before your interview with the recruiter. What you will do 1. Define and execute platform-specific strategies to maximize reach, engagement, and follower growth (followers, subs, views). 2. Optimize channel health through best practices (posting cadence, tagging, SEO, boosting). 3. Improve discoverability via organic indexing and measurement frameworks. Organic Content Strategy 1. Develop editorial lines that differentiate TripleTen’s brand voice and drive lead conversion (CTAs, formats, messaging). 2. Align content with paid media efforts and centralize workflows for traceability. 3. Manage posting, interaction, and boosting to enhance engagement and retention. Cross-Functional Leadership 1. Coordinate intake from stakeholders (Content, Sales, PR, CRM) with a PM mindset—ensuring QA and deadlines. 2. Establish reporting cadences and tools to track performance (audience, leads, engagement, etc.). Requirements - Proven experience building top-performing social media channels, with measurable audience growth and business impact. - 5+ years in organic social media management, including strategy and analytics. - Expertise in social CMS tools (e.g., Hootsuite, Sprinklr, etc.) and metrics (engagement, growth, leads). - Project management skills: Ability to streamline workflows and collaborate across teams. - Fluency in Spanish and English. - Familiarity and/or experience with paid social is needed, but mainly required understanding of function, metrics, and synergy with organic activity. - Experience in B2C, education, or community-driven brands is a plus. What we can offer you - Professional freedom, where we trust your experience instead of wasting each other's time and effort micromanaging. - A comfortable digital office. We use modern digital tools—Miro, Notion, Google Meet, etc.—to make the process of working together seamless. - Diverse and tight-knit team spread out across the USA, Mexico, Brazil, and more. #J-18808-Ljbffr