Technical Business Analyst We are looking for a Technical Business Analyst with a strong analytical mindset and a keen interest in marketing. In this role, you will combine your technical and analytical skills with marketing insights to help optimize digital campaigns, improve user experiences, and support data-driven decision-making. You will work closely with marketing, design, and development teams to analyze performance metrics, identify trends and opportunities, and translate insights into actionable strategies that drive business impact. Responsibilities: - Collaborate with stakeholders to understand business needs, identify pain points, and propose solutions. - Analyze workflows, data, and user behavior to uncover optimization opportunities. - Participate in ideation sessions and design thinking workshops to improve features, processes, and user experiences. - Pull, interpret, and visualize performance data; create dashboards and reports to highlight trends and opportunities. - Serve as a bridge between business, design, and development teams, ensuring clarity and alignment. - Support quality assurance and delivery by assisting with UAT, documenting issues, and tracking process changes. What We're Looking For - 1–3 years of experience in business analysis, product support, or related technical roles. - Strong data literacy with the ability to interpret and communicate insights clearly. - Proficiency in Excel/Google Sheets and documentation tools. - Analytical thinker who enjoys brainstorming and co-creating solutions. - Excellent teamwork, communication, and facilitation skills. - Advanced English skills (Speaking and writing ) Nice-to-Haves - Experience with digital analytics or tracking tools (e.g., GA4, Hotjar). - Familiarity with CMS platforms or basic HTML/CSS. - Understanding of Agile methodologies and workshop facilitation. About Encora Encora is a global company that offers Software and Digital Engineering solutions. Our practices include Cloud Services, Product Engineering & Application Modernization, Data & Analytics, Digital Experience & Design Services, DevSecOps, Cybersecurity, Quality Engineering, AI & LLM Engineering, among others. At Encora, we hire professionals based solely on their skills and do not discriminate based on age, disability, religion, gender, sexual orientation, socioeconomic status, or nationality.