**About the Role**: **Key Responsibilities**: **1. Demand Generation Strategy Development** - Design and execute comprehensive demand generation programs aligned with business objectives, focusing on lead acquisition, nurturing, and conversion. - Work closely with sales teams to optimize MQL to SQL conversion rates and improve lead scoring and qualification processes. **2. Campaign Management & Optimization** - Oversee the execution and continuous optimization of inbound and outbound marketing initiatives, leveraging A/B testing, segmentation, and personalization strategies. - Collaborate with cross-functional teams (content, product marketing, sales) to ensure alignment and cohesive execution. - Manage relationships with external vendors and agencies to amplify campaign reach and effectiveness. **3. Data Analysis & Reporting** - Utilize marketing automation and CRM platforms (HubSpot, Marketo, Salesforce) to track campaign performance and provide actionable insights. - Develop dashboards and reports to measure KPIs, pipeline impact, and ROI of demand generation efforts. - Present data-driven recommendations to leadership to refine strategy and improve campaign performance. **4. Lead Nurturing & Funnel Optimization** - Develop automated nurture programs to engage prospects across the buyer's journey. - Implement lead scoring models to identify and prioritize high-intent prospects. - Ensure smooth handoff of leads from marketing to sales and improve lead follow-up processes. **5. Market Research & Competitive Analysis** - Conduct market research to identify new opportunities, trends, and competitor strategies. - Leverage insights to inform content, campaign, and messaging strategies. **Qualifications**: - 5+ years of experience in demand generation or related marketing roles, preferably in a B2B SaaS environment. - Proven success in developing and executing multi-channel marketing campaigns that drive revenue growth. - Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). - Strong analytical skills with the ability to translate data into actionable insights. - Excellent communication and collaboration skills, with experience working cross-functionally. - Bachelor's degree in Marketing, Business, or related field; a Master's degree is a plus. - Ability to thrive in a fast-paced, high-growth startup environment. **What We Offer**: - **Competitive Compensation**:Base salary with performance-based bonuses. - **Flexible Work Environment**:Remote-friendly culture with flexible working hours. - **Professional Development**:Opportunities for growth and learning within a dynamic team. - **Comprehensive Benefits Package**:Health, dental, vision, and 401(k) options. - **Collaborative Culture**:Work with a passionate and talented team driving impact in the industry.