El Rol Accountable for translating global data strategy into actionable market-specific plans, enhancing data capture, segmentation, and CRM activation across regions. The Global CX Data Strategist ensures full alignment between data privacy regulations, first-party data collection, and business performance through loyalty and engagement initiatives. This role plays a key part in transforming the Connection Center into a data-driven growth engine, connecting marketing, legal, and technology teams around unified, privacy-compliant strategies. A strategic connector between data governance, CRM activation, and business growth. This role is ideal for a data-savvy leader who understands how to align privacy, performance, and personalization at scale. The Data Strategist brings clarity to complexity and ensures every market leverages data as a competitive advantage. Deliverables - Data Capture Strategy Matrix (first-party, zero-party, behavioral) Where data is collected (channels and touchpoints), What type of data is captured (demographic, behavioral, transactional), How it’s captured (consent mechanisms, tools, workflows), How it is transformed into actionable insights. - Segment Activation Models linked to CRM Campaigns - Performance Dashboards and Attribution Frameworks - Global-to-Local Data Governance Guidelines - Market-Specific Data Playbooks - Strategic Inputs for Loyalty Programs - Privacy Policy Implementation Guidelines - Privacy Policy Implementation Guidelines and Compliance Maps Responsibilities: - Lead the design and implementation of comprehensive data capture and segmentation strategies tailored to each market, ensuring alignment with global standards and local opportunities. - Bridge the gap between global data strategy and operational execution across CRM, loyalty, and consumer touchpoints. - Collaborate with Platforms, Data Engineering, and CX teams to ensure seamless integration and traceability from data capture to business performance metrics. - Define market-specific adaptations for data privacy, ensuring compliance across all digital channels (email, web, mobile, retail). - Partner with local legal and IT teams to reinforce data protection protocols and ensure GDPR, LGPD, and similar frameworks are reflected in consumer journeys. - Work with Loyalty teams to define data requirements for gamification, personalization, and retention mechanics. - Define and track KPIs to evaluate data quality, performance, governance adoption, and return on data initiatives. - BA or BS in Data Strategy, Marketing, Business, or related fields; a Master’s is a plus. - Deep understanding of database logic. - Understanding of data storage concepts. - Experience in database structuring. - Basic knowledge of SQL or MySQL and Python. - 4+ years of experience in data strategy, CRM, or digital marketing roles — preferably within CPG or multi-market environments. - Demonstrated experience in loyalty programs and in adapting global strategies to local needs. - Strong understanding of GDPR, LGPD, and international data privacy frameworks. - Proficiency in CRM platforms (Salesforce, Dynamics), segmentation tools, and customer data platforms (CDPs). - Strategic thinker with strong collaboration and communication skills. - Fully proficient in English and Spanish. - Proven track record working with cross-functional teams including legal, IT, and marketing. - Enjoy 23 days of annual vacation to relax and find your inner Zen 🧘🏻 - You'll get your birthday off, so you can relax and celebrate in style! 🎊🥳 - Hybrid work environment 👩🏻💻 - Work at your own pace with our flexible schedule 🌟 - Exciting opportunities for professional growth! 💯 - Get ready for a rewarding opportunity! As part of this amazing role, you’ll have the chance to contribute your time and skills to a meaningful cause. Join our team and enjoy 40 hours of life-changing volunteer work each year. 🌎 Why should you join us? At Findasense, we’re a global Customer Experience company, driven by the power of data to create personalized experiences and execute strategies through meaningful content. We believe in self-management, transparency, and a collaborative culture where our EPIC model (Strategy, Purpose, Identity, and Culture) makes us unique, different, and enables us to build lasting relationships.