Job Description We are seeking a highly skilled individual to lead the alignment of Marketing, Sales, and Customer Success operations. This role will drive predictable revenue growth by implementing scalable processes, optimizing data models, and leading automation initiatives. This is a hybrid position that requires both hands-on execution and high-level strategic input. The ideal candidate thrives on cross-functional collaboration and process orientation. Responsibilities: - Lead Lifecycle Management: Develop and implement lead scoring, qualification frameworks, and routing in HubSpot to ensure efficient lead flow. - Marketing Automation: Set up campaign tracking, attribution models, and marketing performance dashboards to optimize marketing efforts. - Data & Analytics: Ensure data hygiene, improve lead conversion tracking, and analyze funnel performance to inform business decisions. - Revenue Attribution: Implement a multi-touch attribution model to quantify marketing's impact on revenue and make data-driven decisions. - ICP Operationalization: Collaborate with marketing to enhance ICP scoring in HubSpot, ensuring accurate lead qualification. - MarTech Stack Management: Manage and optimize HubSpot, Unify GTM, LinkedIn Sales Navigator, and other marketing tools to streamline marketing efforts. - Conversion Optimization: Improve MQL-to-SQL conversion rates by aligning qualification criteria with SDRs and enhancing sales enablement. - Pipeline Management: Support the Bowtie Data Model and track conversion rates across the funnel to ensure transparent pipeline management. - Process Standardization: Define and align clear entry/exit criteria for each sales funnel stage to ensure seamless handoffs between teams. - Reporting & Forecasting: Own sales dashboards and ensure alignment with revenue objectives, providing actionable insights to drive business growth. - Sales Enablement: Help develop and refine AE playbooks to drive consistent adoption of sales methodologies, resulting in improved sales performance. Qualifications The ideal candidate will possess the following qualifications: - At least 5 years of experience in Revenue Operations, Marketing Operations, or Sales Operations within a B2B SaaS company. - Strong expertise in lead management, attribution modeling, and marketing automation. - Proficiency with HubSpot and related MarTech/SalesTech tools. - Skilled in data analysis and familiar with BI tools. - Familiarity with the Bowtie Data Model is a plus. - Proven ability to manage projects independently while collaborating cross-functionally. - Strong process orientation and experience implementing structured lead qualification systems.