Purpose & Overall Relevance for the Organization: This role is responsible for maximizing the profitability of “DTC/Trade” by developing and executing commercial marketing strategies, which impact positively Traffic, Conversion and Profit Margin across all store formats through flawless executed consumer-relevant CRM, Marketing Campaigns, Promotions, Activations and Instore Communication. Key Responsibilities: · Execute the marketing calendar ensuring alignment with appropriate local and regional departments · Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion · Co-ordinate with agencies/suppliers production of campaign and in store communications tools (window, isc, diplays, promotion, emailing etc.) · Monitor and control campaign material produced and ensure that suppliers deliver high quality standard · Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning · Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented · Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI · Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing · Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin Knowledge Skills and Abilities: · University degree or equivalent education required · Broad and deep theoretical understanding of functional area · Minimum 3-4 years experience