Audience insights managerrole objectivethe objectives of the insight executive will focus on supporting the continued delivery of key insights to the business and to our clients. this will involve contributing to projects which inform advanced tv organisational strategy, as well as delivering solutions that enable advertisers to effectively deliver their addressable tv advertising campaigns.the role will require flexibility and creative thinking, as it sits within an area of continued growth and evolution, with multiple projects to manage and different stakeholders to interact with. as such, strong communication skills are a key requirement, along with a natural data literacy and the motivation to learn. the audience insights manager will work in cross-functional projects related to insight generation, campaign measurement & effectiveness solutions, and initiatives that support advanced tv audience strategies which provide our clients with cutting-edge targeting capabilities in the addressable tv environment.the key responsibilities for the role are:insight generationwork closely with teams, such as advanced tv solutions manager and client services, to provide insights that help to shape campaign strategy and implementation, in relation to campaign effectiveness, audience planning, and measurement.responsible for designated projects and workstreams that provide support to the team on the above areas.liaising with internal and external stakeholders to ensure that the implementation of campaign effectiveness solutions is set up appropriately and reflect the client's object...
Business intelligence (national, commerce) wpp media bogota, d.c., capital district, colombia join or sign in to find your next job join to apply for the business intelligence (national, commerce) role at wpp media business intelligence (national, commerce) wpp media bogota, d.c., capital district, colombia 3 days ago be among the first 25 applicants join to apply for the business intelligence (national, commerce) role at wpp media about wpp media wpp is the creative transformation company. we use the power of creativity to build better futures for our people, planet, clients and communities. for more information, visit wpp.com. description about wpp media wpp is the creative transformation company. we use the power of creativity to build better futures for our people, planet, clients and communities. for more information, visit wpp.com. wpp media is wpp’s global media collective. in a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. for more information, visit wppmedia.com skills and experience at wpp media, we believe in the power of our culture and our people. it’s what elevates us to deliver exceptional experiences for both our clients and each other. in this role it will be critical to embrace wpp & wpp media’s shared core values: be extraordinary by leading collectively to inspire transformational creativity. create an open environment by balancing people and client experiences by cultivating trust. lead optimistically by championi...
About groupm groupm is wpp’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. the company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau comvergence. through its global agencies mindshare, wavemaker, essencemediacom, and t&pm, and cross-channel performance (groupm nexus), data (choreograph), entertainment (groupm motion entertainment) and investment solutions, groupm leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. discover more at www.groupm.com . role summary and impact we are seeking a highly motivated and experienced cross-discipline director to lead the strategy and execution of integrated digital marketing campaigns, encompassing both social media and search engine marketing (sem). this role requires a deep understanding of both disciplines, with the ability to develop and implement holistic strategies that maximize roi and achieve our clients' business objectives. the cross-discipline director will be responsible for the end-to-end management of campaigns, from planning and budgeting to execution and performance analysis, working closely with internal teams and creative agencies. the manager will have one direct report under them and work side by side with another manager. this role oversees the day to day operations within the beauty & wellbeing business unit for a large cpg. skills and exper...
Cree una alerta de empleo y reciba nuevas ofertas que se adaptan a su perfil desde más de 2550 sitios web de empleo