HEAD OF BRAND? SWIFT MÓVIL (MVNO) - BOGOTA, | (R-118)

About us swift móvil is colombia's newest digital-first mobile brand. we're not just another mvno ? we're here to disrupt how people experience mobile. affordable, fast, app-first, and bold. we're looking for a visionary head of brand to lead our digital identity, voice, and experience. this is your opportunity to build a brand from scratch ? one that's rooted in colombian culture and made for the mobile-first generation. what you'll do build swift móvil's digital-first brand identity ? from positioning and storytelling to campaigns and tone of voice. develop a clear, emotionally resonant brand positioning based on user insights, digital behavior, and market whitespace. create localized, culturally relevant storytelling that reflects colombian values, humor, slang, and style. define and evolve the tone of voice for all platforms ? app, website, whatsapp, support, and social. lead influencer partnerships, digital ambassador programs, and community-building strategies. manage external resources for creatives, pr/media relations, sponsorship/brand ambassadors, event management agencies, etc. manage high-impact sponsorships, events, and strategic influencer (tier 1) relationships. collaborate with product, performance marketing, and cx teams to ensure brand consistency across all digital touchpoints. monitor brand health, content performance, and sentiment, using data to iterate and grow impact. drive atl/btl brand campaigns and retail partnerships. who you are a bold, creative brand builder with a deep understanding of colombian digital culture. you've deve...