[OML095] - EMAIL MARKETING MANAGER (COLOMBIA REMOTE)

You will be working with the latest marketing technology in collaboration with other sales and marketing teams. must be able to regularly flex schedule across global time zones to further one team collaboration and execute within a global function **r**esponsibilities**: - understand and evaluate campaign metrics and distribute campaign performance and recommendations for optimization to the marketing team. contextualize results to appropriate keyholders. - work with defined kpis and recommend overall kpi reporting strategy, create reporting and analyze campaign performance. create recommendations to improve campaigns continuously. - manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards - plan and perform a/b testing to define and execute enhancements to productivity, conversion rates, programs/campaign roi, and sales growth - work directly with marketing ops on essential marketing operations initiatives in pardot and salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing - plan and manage maintaining a database of customers who have opted-in to receive our correspondence. - ensure compliance with regional spam laws and other relevant laws. - collaborates with agencies, contractors, and other vendor partners as required. **qualifications**: - at least 4 proven years of marketing automation experience, preferably in pardot. - expert knowledge of database management concepts and best practices. - capable...