STRATEGIC MARKETING COORDINATOR

Reporting to eum lead you will be an integral member of latam´s eum team working as a trusted partner in setting the strategy and guaranteeing its execution to deliver business growth. key responsibilities in partnership with eum lead, responsible for providing external context for relevant sub-end use markets as input to the strategic planning process, including market sizing and growth rates, market dynamics, consumer trends & competitor analysis. provide consumer insights, synthesized with customer and competitor information, to eum lead to support the strategy setting process. bring inputs to strategy setting working sessions in partnership with the eum lead, challenging assumptions and priorities based on market insights and understanding. actively collaborates with the local teams (marketing, sales, rd&a, bd and others as appropriately) in activating the strategies for relevant sub–end use markets. supports, challenges, and guides the marketing, sales, rd&a and bd teams in bringing kerry´s business model to its full strength. actively connects with the global teams in formal and informal forums, leveraging from the groups´ experience in the relevant sub–end use markets while bringing visibility of the region´s expertise and critical actions. key activities include unique value proposition (uvp) and go-to-market (gtm) construction for relevant technologies, business case construction for m&a, innovation and investments, primary contact with local and global teams for external and internal communications efforts as part of local and/or global campaigns, competitor and c...