Role summary: the marketing coordinator will spearhead cgb's marketing strategy to enhance the school's global reputation and drive student enrollment. this is a strategic and hands-on role for a creative marketer who can elevate cgb's story across digital platforms, print media, and in-person events. this person must lead innovative campaigns targeting everyone from local families to embassies and multinational companies. key responsibilities: strategic marketing plan – develop and implement a comprehensive annual marketing plan, tailoring campaigns for each segment. digital marketing & content – oversee all digital channels, including the school website, social media (facebook, instagram, linkedin, etc. ), email newsletters, and online advertising. social media community – manage cgb's social media presence by posting updates and responding to followers. grow our online community and engagement metrics. seo & web analytics – improve cgb's website ranking and traffic through seo best practices. use analytics tools to track website visits, inquiry form conversions, and campaign effectiveness. provide monthly reports with insights and recommendations to school leadership. admissions collaboration – partner with the admissions office to support student recruitment. this includes creating targeted marketing materials for prospective families, promoting open houses/tours, and implementing lead nurturing campaigns. external partnerships strategies – proactively develop strategies towards embassies, companies, preschools and relocation firms to ensure cgb is a recomm...
Role summary: the marketing coordinator will spearhead cgb’s marketing strategy to enhance the school’s global reputation and drive student enrollment. this is a strategic and hands-on role for a creative marketer who can elevate cgb’s story across digital platforms, print media, and in-person events. this person must lead innovative campaigns targeting everyone from local families to embassies and multinational companies. key responsibilities: strategic marketing plan – develop and implement a comprehensive annual marketing plan, tailoring campaigns for each segment. digital marketing & content – oversee all digital channels, including the school website, social media (facebook, instagram, linkedin, etc.), email newsletters, and online advertising. social media community – manage cgb’s social media presence by posting updates and responding to followers. grow our online community and engagement metrics. seo & web analytics – improve cgb’s website ranking and traffic through seo best practices. use analytics tools to track website visits, inquiry form conversions, and campaign effectiveness. provide monthly reports with insights and recommendations to school leadership. admissions collaboration – partner with the admissions office to support student recruitment. this includes creating targeted marketing materials for prospective families, promoting open houses/tours, and implementing lead nurturing campaigns. external partnerships strategies – proactively develop strategies towards embassies, companies, preschools and relocation firms to ensure cgb is a recommended choi...
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