V-971 - DIRECTOR OF DEMAND GENERATION MARKETING

**position overview**: join our dynamic team as a senior marketing operations leader, where your expertise will be pivotal in developing and executing innovative lead generation strategies. your mission will be to design a robust marketing engine that relies on organic growth methods to procure high-value leads, setting the stage for successful sales engagements. in this role, your unique blend of analytical prowess and creative acumen will be key to driving our inbound and outbound marketing efforts to new heights. **key responsibilities**: - craft and implement holistic lead generation strategies that not only elevate our brand but also significantly contribute to our revenue targets through various channels like webinars, blogs, etc. - proactively identify and source high-quality leads, with an eventual goal to assemble and mentor a high-performing team of sales development representatives (sdrs). - utilize marketing automation and crm platforms to enhance the efficiency of campaigns, improve lead nurturing processes, and track key performance indicators. - conduct thorough analyses of campaign outcomes and market trends, employing a data-driven approach to refine marketing investments and maximize return on investment. - generate and test compelling content that aligns with our audience's interests, employing a/b testing to refine strategies and messaging for optimal engagement. - manage our marketing database with an emphasis on data integrity, segmentation, and adherence to data protection laws. - foster a seamless collaboration with the sales team to synch...