Your tasks diseñar la estrategia de visibilidad en e-commerce para apoyar las metas comerciales. coordinar con el equipo de marketing los contenidos y campañas por marca. colaborar en la estrategia de medios para atraer tráfico y mejorar resultados. administrar y optimizar el presupuesto de marketing. desarrollar y actualizar contenido para las marcas. asegurar que la información de productos esté actualizada en todos los e-commerce aliados. analizar kpis digitales para mejorar resultados y retorno de inversión (roi). compartir avances y resultados con otros equipos internos. explorar nuevos formatos y canales de comunicación. your profile profesional en ingeniaría industrial o administración experiencia en empresas de consumo masivo es un plus experiencia trabajando con equipos comerciales experiencia previa en venas de comercio electrónico mínimo 1-2 años at beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. for 140 years, we have developed innovative skin and body care products for well-known brands such as nivea, eucerin, la prairie, hansaplast, and labello. we act according to our purpose, we care beyond skin, and take responsibility for our consumers, our employees, the environment and society. behind every brand, every product and every accomplishment are our more than 20,000 employees. it is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – care, courage, simplicity and trust. we also embrace diversity by valuing the uniqueness of each individu...
Main responsibilities role purpose: as precision marketing lead, your job will be to orchestrate precision marketing activities from ideation to execution, define and monitor measurement approaches, check for implementation of digital media best practice and support transversal enablers for pm transformation acting as a change agent in the organization. in doing so, you will need to engage closely with global and regional digital teams, category directors and key external partners (creative and media agencies). main accountabilities orchestrate precision marketing activities lead ideation sessions to ensure that the campaigns are designed to address the main business challenges and strategic questions, ensure that agencies are following brand safety guidelines & digital execution best practices, review and sign-off all media plans ensuring that pm principles are applied, kpi’s are aligned to funnel stages and objectives, audiences are clearly defined and channel strategy and sufficiency is respected, lead in-flight optimization meetings playing an active role on kpi monitoring and recommending fixes/adaptations, engage and coach category, precision influencer, ecommerce teams and external agencies on pm principles and ensure framework compliance for digital campaigns. define and monitor measurement approach define the measurement approach and make sure that data sources for campaign success monitoring are in place and address the categories business challenges and strategic questions, ensures processes and governance are in place to monitor campaign performance and engage m...
Your tasks role purpose: the brand manager is responsible for leading and driving the growth of the brand categories and its portfolio, while ensuring the perfect execution of the marketing plan, contributing to the company goals. main accountabilities: strategy and category management: lead and deploy marketing strategy under one strategy approach for 3 countries. define the annual game plan for owned brand categories under one-single approach lead and deploy all innovation process for the 3 countries under one-single approach implement the brand strategy and ensure that all the marketing activities and communication are aligned develop and provide guidelines for specific marketing processes guarantee excellence execution of marketing plans together with main local stakeholders leads and deploys media plans together with media manager ensuring category goals and competitiveness. leads, tracks and deploy all local tasks that involves business tracking and execution. analyzing the brand and current strategy and highlighting areas of weaknesses and threats, opportunities, and strengths as well as competition tracking. identifies new opportunities in the markets finance: always seeks for profitable growth and defines a sustainable business model for owned categories. excellent p&l management ensuring the brand profitability analyze/interpret financial statements. draft and manage marketing budget & p& leadership & team work: lead with passion and influence peers by championing the brand internally making sure all elements of the company understand the brand and i...
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