Cleaner Marketing is looking for a Meta Ads Specialist to join our growing Paid Media team. You’ll be responsible for running high-performing Facebook and Instagram campaigns for our Dry Cleaning Business clients across the USA and beyond. This role requires someone who understands how local service businesses operate, knows what to look for in Ad Performance Data, and can confidently manage and scale campaigns. You’ll handle everything from strategy to execution - including budgets, copy, creative briefs, and performance tracking. What You’ll Do - Campaign Strategy & Setup: Plan and launch Meta ad campaigns tailored to the needs of independent dry cleaning businesses (e.g. pickup & delivery promotions, subscription services, seasonal offers). - Performance Monitoring: Analyze performance metrics daily, identify red flags, and make data-driven decisions to ensure campaign goals are met. - Ad Optimization: Adjust targeting, placements, creatives, bidding strategies, and copy to maximize ROI while reducing CPA. - Budget Management: Recommend appropriate budget ranges based on client goals and local market conditions; adjust pacing based on performance trends. - Creative Collaboration: Work with our content and design team to brief high-converting ad creatives tailored to niche customer segments. - Reporting & Communication: Create clear, actionable reports for both internal teams and clients to understand impact and next steps. - A/B Testing: Regularly test creative formats, messaging, and audience segments to discover what works best in the dry cleaning niche. What You’ll Bring - 3+ years managing Meta (Facebook & Instagram) ad campaigns - Proven ability to manage multiple client accounts and juggle priorities - Strong analytical skills and familiarity with Meta Ads Manager and Google Analytics - Clear understanding of campaign budgeting, pacing, and ROAS optimization - Experience writing or reviewing ad copy, headlines, and CTAs - Excellent attention to detail and communication skills - Able to work 09:00 AM- 05:00 PM EST - Bonus: experience working with local service businesses or franchise marketing Why Join Cleaner Marketing - Make a direct impact on the growth of independent dry cleaners across the USA and beyond - Work in a collaborative, supportive, and purpose-driven team - Paid time off - Ongoing training, development, and room to grow Job Type: Full-time Application Question(s): - Please send a Loom video or Google Drive Link, Introducing yourself to: [email protected] Experience: - Meta ads: 3 years (Required)