**About us**: Marco MKT is a company with more than 25 years dedicated to the planning, management and execution of sales and consumer marketing strategies in retail and physical-digital distribution channels in Latin America, the Caribbean and the United States. **Digital Analytics Manager **Location: (Marco Colombia) We are seeking a **Digital Analytics Manager** who will be responsible for data collection/management, execution of testing and personalization strategies, and optimization across our various owned digital and ecommerce platforms. This role will support and advise sales, marketing, design and digital operations efforts, involving coordination across local and global cross-functional teams. **Responsibilities and Duties**: - Responsible for collection and tagging strategies in order to compile and report on relevant website & marketing campaign performance data - Collaborate with and advise stakeholders in the marketing organization on web/campaign optimization - Plan and execute A/B tests and personalization opportunities pursuant to marketing objectives (CRO, lead generation, maximizing engagement metrics etc.) - Create and maintain shared dashboards in support of marketing and sales requirements - Perform quality assurance checks and escalate and track issues with the global operations teams where required - Stay up to date on industry-wide digital and ecommerce trends and activities to better inform strategy and objectives **Basic qualifications**: - 3-5+ years of experience managing insights and related deliverables in a digital analytics-centric role - Understanding of web architecture and how different Google platforms measure data and interact with each other - Proficiency with Excel, PowerBI, Google Analytics (GA4), and Data Studio - Experience with testing and personalization platforms (Google Optimize, Monetate etc.) - Experience with experience data collection and tools (HotJar) - Experience coordinating across multiple cross functional teams, including technical/development teams - Excellent verbal and written communication skills - Bachelor’s degree (B.S./B.A.) or equivalent work experience required - Experience in developing marketing and sales presentations using PowerPoint **Desired qualifications**: - Experience in the mobile device or electronics industry - Experience with eCommerce platforms (Shopify/BigCommerce etc.) - Familiarity with Azure Devops - Bilingual English/Spanish **About you**: - Passion for technology - Reliable, structured self-starter, able to work independently and show initiative - Highly organized and detail oriented, able to juggle multiple priorities simultaneously - Careful attention to detail and a keen visual eye to enforce brand guidelines - Thrive in a fast-paced environment - Willingness to be flexible in terms of what you work on and how work gets done Pay: From $10,000,000 per month Ability to commute/relocate: - Bogotá, Distrito Capital, Cundinamarca: Reliably commute or planning to relocate before starting work (required) **Experience**: - e-commerce: 3 years (required) **Language**: - English & Spanish (required)