RCM306 - SENIOR DIGITAL MARKETING EXPERT

Bebeedigitalmarketing


Key Roles and Responsibilities: We are seeking a skilled Digital Marketing Specialist to develop and update our web platforms. The ideal candidate will work continuously with the content creation agency and collaborate with cross-functional teams. - Develop engaging landing pages aligned with key campaigns by comprehending the design system and its capabilities. - Analyze campaign outcomes to identify potential optimizations for future campaigns, ensuring timely execution of digital initiatives. - Conceptualize and design landing pages, emails, and social media ads in collaboration with the digital creative agency. - Partner with the digital media agency to devise media plans that drive lead generation and increase log-ins. - Craft personalized email journeys leveraging user behaviors and develop monthly platform email news journeys. - Manage projects assigned, ensuring accountability and follow-up. Requirements: 1. Bachelor's degree in business administration, design, marketing, communication, or advertising. 2. Minimum 2 years of experience in the digital area, preferably in the pharmaceutical industry. 3. Essential experience in web pages/landing pages and channels such as WhatsApp. 4. Strong communication and corporate relations skills. 5. Experience in relationships, coordination, and direct work with agencies. 6. Proficient in oral and written English (Interview and assessment in English). 7. Ability to manage multiple requests simultaneously. 8. Strong cross-functional collaboration and stakeholder management skills. 9. Proficiency in digital and data analytics using tools such as Adobe Analytics, CRM, and database analysis for segmentation. 10. Familiarity with digital marketing, including paid search, paid social, social media, and SEO. 11. Knowledge in user experience and digital product management. 12. High skills in creativity and innovation.

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