Summary:Paid Social Media Manager is responsible for running ROI positive paid social performance campaigns across all major platforms with a deep understanding and execution of lead gen acquisition.Key responsibilities include:Launch, manage, and optimize Paid Social advertising campaigns across TikTok, Meta, X, YouTube, YouTube Shorts, Snap, and moreMaintain a strong creative POV, developing a distinct yet ROI positive brand voice across social channels.Lead the execution of paid social content strategy , ensuring creative excellence, brand positive ROI, and data-driven optimizationPrepare reports as needed for SVP, MarketingDriving ROI positive campaigns at scalePoint of contact with all Social Media platformsRequired Skills and Abilities:BA in Communications, Marketing or Social MediaDeep knowledge of social platforms including Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat.Strong creative decision-making and content curation skills.Understanding of visual trends, digital communication, and social analytics.5+ years in paid social media with 2+ in LeadGen or EcommerceExperience with analytics of online marketing campaigns and managing budgets and campaignsProficiency in writing and scientifically testing Ad CopyUnderstanding of basic statistics (for managing campaigns i.e. A/B test calculation using p values)Quick-thinking, self-motivated, and able to adapt to fast-paced environments with ease.Highly energetic, proactive, and a visionary thinker who can execute efficiently.Proven campaign success with a strong content portfolio.Ability to work independently on campaigns with guidance and strategy oversight as neededAbility to work seamlessly with content developersAbility to learn the personal loan marketplace #J-18808-Ljbffr