**Job Title**: Stanley Tradesman - Regional Head Latin America **Location/s**: Bogota COL - Titan Plaza **About Stanley Black & Decker** Joining the Stanley Black & Decker (SBD) team means joining one of the world's largest, fastest growing, and most dynamic companies. SBD, a Fortune 200 company is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth. We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world. Our Latin America Group (LAG) is looking for a dynamic, innovative, business-oriented Sr. Product Marketing Director to provide development and direction to the regional Product Marketing team, overseeing the STANLEY TRADESMAN business units across 7 markets. This position will be responsible to set the product marketing strategies for LAG by synthesizing market, consumer, product, and competitive inputs to drive the highest possible revenue for the business. In addition, this role will be responsible for product positioning to targeted consumers, pricing strategy, BU/category analysis, sales messaging development, competitive analysis, and product differentiation among others. This role works with cross functional teams including Brand, Digital, eCommerce, Supply Chain, Finance and it collaborates with the global strategic business units in order to drive strategies to the LAG markets. **General Responsibilities** - Plan, execute, and track winning regional product marketing and commercialization strategies across product lines and brands for the Latin America markets - Define "Big Rocks" that will drive sales and profitability growth and achieve target market share gains across Power Tools, Hand Tools & Accessories - Lead and develop a growing team of regional product marketing managers, actively engage with in-country product marketing and sales teams as well as general managers to ensure successful execution of all strategies - Collaborate with global strategic business units to develop 3-year innovation roadmaps - Ensure successful new product launches including integrated product launch packages that highlight the product's solution-based benefits for the end user to generate immediate demand - Drive and oversee product positioning and messaging ensuring success through differentiation, generating value across brands, creating a competitive edge, and aligning product roadmaps to meet consumer needs - Leads all activities that involve quantifying and segmenting the market opportunity based on patterns of unmet needs, understanding how we compare versus the competition, value streams of our brands, etc. - Gain deep understanding of the market, consumer, competitors, and distribution channels to support strategy generation and decision making to deliver business results - Create a data driven culture in product marketing through the implementation of analytics and KPIs to support decision making and optimize product launches, marketing strategies, and ultimately sales performance - Work with brand and digital teams to maximize strengths of an omni-channel strategy that raises awareness for our new products, strategic initiatives, and brands in the market **Required Qualifications**: - +15 years of experience and knowledge in Product Marketing, Product Management, or Marketing roles in multi-national corporations with operations in Latin America - Bachelor's Degree in Business Administration, Marketing Management, or related field. MBA preferred - Demonstrated experience in creating and executing highly successful product marketing plans, including but not limited to product positioning, pricing, activation, digital marketing, and ecommerce - Ability to prioritize and ensure execution of the plan, eliminating barriers for the product marketing team - Strong leadership skills to influence cross functional teams to drive one vision/goal and drive change - Excellent oral/written communication skills in Spanish and English, Portuguese a plus. - Ability to present complex material to a wide range of audiences from the end user to the executive team - Strong knowledge of financials - Proficient in Microsoft Office Suite, including Power Point, Excel, Word, etc. - Strong interpersonal skills including creativity, decisiveness, agility, multi-tasking, proactivity, prioritization, among others, in a very fast paced working environment. - Experience with marketing research, shopper marketing, analytics, field marketing, trade marketing, etc. **We Don't Just Build The World, We Build Innovative Technology Too.** Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you'll get the unique chance to impact some of the world's most iconic brands including STANLEY TOOL