RETAIL MARKETING SPECIALIST

Tiempo completo
Contrato de Obra o labor
Multiempleos


Retail marketing specialist: Job Summary: We are seeking a proactive and organized Retail Marketing Specialist to lead the planning, coordination, and execution of nationwide in-store marketing campaigns. The ideal candidate will work closely with cross-functional teams to ensure that promotional initiatives are implemented effectively, on time, and aligned with brand goals. Key Responsibilities: Marketing Campaign Execution: Plan, organize, and execute retail store marketing activities such as new product launches, holiday promotions, member days, and other brand-related events. Ensure timely and effective implementation across all stores. Cross-Functional Coordination: Serve as a liaison between retail stores and headquarters, creating activity guidelines, store manuals, and ensuring proper tracking and feedback mechanisms. Collaborative Project Management: Collaborate with internal departments such as Design, Branding, and PR to develop and distribute marketing materials, and oversee visual merchandising execution in stores. Performance Monitoring & Analysis: Collect and analyze feedback and campaign data from stores. Provide post-campaign analysis reports and actionable recommendations for future improvements. Support Sales Objectives: Assist the retail sales team in executing quarterly key campaigns aimed at increasing foot traffic and conversion rates in stores. Requirements: Bachelor’s degree in Marketing, Advertising, Communications, Journalism, or related fields preferred. Experience in offline marketing campaign management is a strong advantage. Excellent communication skills and strong organizational abilities. Ability to work under pressure, manage multiple tasks, and deliver high-quality results. Strong analytical thinking and execution capabilities. Willingness to travel occasionally for short-term assignments. English proficiency is required as a working language. 3.000.000 cop con la misma estructura

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