Chief Financial Officer-CFO Role We are seeking a seasoned financial leader to drive profitability, financial scalability, and business growth in a high-performance environment. About the Role: - The CFO will oversee all financial strategy, forecasting, risk management, and capital allocation, ensuring sustainable expansion. - This role requires a proactive, hands-on finance leader with experience in eCommerce, DTC brands, or CPG who understands scaling financial operations, managing cash flow, and optimizing profitability in a digital-first business model. Main Responsibilities: 1. Define and Implement a Long-Term Financial Roadmap: Develop and execute a comprehensive financial plan to support company growth and international expansion. 2. Provide Financial Leadership: Collaborate with the CEO and executive team to ensure data-driven decisions that drive profitability. 3. P&L; Management and Optimization: Oversee profit and loss management, gross margin optimization, and cost efficiencies across all business units. 4. FP&A; Function: Own the financial planning and analysis function, ensuring accurate budgeting and forecasting. 5. KPI Development and Tracking: Establish key performance indicators to track financial health, including revenue growth, LTV/CAC ratios, and ROI on marketing spend. Key Qualifications: - 10+ years of financial leadership experience in eCommerce, CPG, DTC brands, or high-growth startups. - Proven experience in scaling financial operations, P&L; management, and revenue growth strategies. - Deep understanding of eCommerce financial metrics (CAC, LTV, ad spend attribution, conversion rates, and churn). - Excellent leadership and stakeholder management skills, with experience working with CEOs, investors, and cross-functional teams.