Digital Media Buyer - Remote, Latin America We are seeking a highly skilled Digital Media Buyer to join our team at Bluelight. As a key member of our marketing department, you will be responsible for executing data-driven media buying strategies that align with client goals and target audiences. - Execute data-driven media buying strategies that align with client goals and target audiences. - Conduct market research to identify the most effective media channels. - Analyze historical campaign data to inform media mix and performance projections. - Recommend channel-specific budgets and optimize spend based on performance metrics. - Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools. You will work closely with our team to launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display. - Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display. - Monitor real-time campaign performance and proactively adjust bids, budgets, and targeting to improve efficiency and results. - Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills. You will also be responsible for managing and allocating media budgets effectively across channels to maximize campaign performance. - Manage and allocate media budgets effectively across channels to maximize campaign performance. - Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets. - Identify opportunities for cost-saving without compromising campaign effectiveness.