1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. About Adtalem Global Education Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world. Job Description Opportunity at a Glance The Director of Paid Media is responsible for the overall paid media strategy, execution and performance outcomes to drive new enrollment growth for Walden University. This critical role works with C-level stakeholders, cross functional teams, and our external agency to drive top to bottom alignment and accomplishment of the annual goals. In addition, this role would play a key role in advancing paid marketing efforts, leveraging a customer centric and data-led approach to modernize and expand our media programs. The ideal candidate will combine a data-driven approach with creative thinking to develop, implement, and optimize high-impact advertising strategies across a diverse media ecosystem, including linear TV, CTV, OTT, audio, digital out-of-home, Meta, TikTok, LinkedIn, paid search, and affiliate marketing. This candidate will have a deep understanding of marketing platforms, measurement & experimentation methodologies, and media enabling data flow ecology. Responsibilities Develop and oversee a comprehensive media strategy that spans the marketing funnel, aligning with Walden University's objectives for brand growth, lead generation, applications, and enrollment. Drive alignment on annual and quarterly media plans, ensuring alignment with finance and marketing analytic forecasts and incremental ROI targets. Lead the development and execution of test-and-learn roadmaps to continually refine media and creative performance. Help drive cross functional alignment for test and learn priorities and outcomes. Oversee media and creative testing to identify high-performing assets and inform future creative strategies. Partner with agency and data & analytics teams to continually provide more robust measurement frameworks for full-funnel media performance and methodologies for attribution and channel optimization. Partner with creative and web teams to ensure strategic media and messaging alignment, fostering innovation in ad formats and storytelling. Act as the primary liaison between Walden University and its agency partners, ensuring strategic alignment, flawless execution, and results-oriented collaboration. Foster strong internal partnerships across marketing, enrollment, and analytics teams to ensure cohesive planning and execution. Leads media and landing page experiments including multi-panel and large-scale match market testing. Interfaces with leadership from admissions, student services, accreditation, operations and finance as needed. Responsible for helping hire, train, and manage a staff of marketing professionals. Create and review monthly and annual budgets. Completes other duties as assigned. Qualifications Bachelor's Degree preferably in business or marketing required. Master's Degree preferred. 10 years experience in a marketing management position required. Education or healthcare experiences preferred. Experience working in a complex or matrix environment required. PC skills in Microsoft Office, internet applications, and various marketing programs. Ability to work in a fast-paced, highly regulated environment. Excellent project management skills with the ability to manage multiple projects simultaneously. Strong leadership and collaboration skills and experience effectively managing requests from numerous stakeholders. Excellent written and verbal communication skills and an ability to work effectively with all levels in an organization. Knowledge, Skills And Abilities Strong analytical skills with experience in full-funnel measurement, attribution modeling, and optimization strategies. Strong familiarity with ad tech and media platforms, including DSPs, Google Ads, Meta Ads Manager, and analytic suites to analyze and visualize data. Track record of structuring media and landing page experiments including multi-panel and large-scale match market. Ability to travel - 10%. Additional Information In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $100,171.61 and $175,761.85. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits. Adtalem Offers a Robust Suite Of Benefits Including Health, dental, vision, life and disability insurance 401k Retirement Program + 6% employer match Participation in Adtalem’s Flexible Time Off (FTO) Policy 12 Paid Holidays For more information related to our benefits please visit: https://careers.adtalem.com/benefits . Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation Seniority level Director Employment type Full-time Job function Marketing and Sales Advertising Services #J-18808-Ljbffr