Consumer Insights Manager Role We are seeking a skilled bilingual professional to lead our consumer research strategy and inform key brand and marketing decisions. - This individual will be responsible for managing external research partners, designing and executing client research initiatives, and developing consumer journey maps. Responsibilities - Research Vendor Management: Ensure clear goals and business questions are met with external research partners. - Quantitative & Qualitative Research Design: Design and execute client research initiatives, including surveys, focus groups, in-depth interviews, and ethnographic studies. - Consumer Journey Mapping (CDJ): Develop and share consumer journey maps to show how clients discover, evaluate, and engage with our brand across touchpoints. - Awareness & Brand Health Tracking: Monitor brand awareness, perception, loyalty, and equity over time through tracking studies. - Copy & Concept Testing: Manage copy testing for all advertising, messaging, and creative concepts for effectiveness, clarity, and resonance. - Client/Consumer Panel Management: Build and maintain client/consumer panel communities to support ongoing research needs. - Data Synthesis & Storytelling: Turn complex research data into actionable insights and compelling narratives that influence brand strategy. - Segmentation & Persona Development: Conduct segmentation research and build consumer personas to inform targeting and positioning. - Cross-Functional Collaboration: Collaborate effectively with creative, media, and brand teams by providing actionable client insights and industry insights. Requirements - 5-6 years of experience in brand consumer research/insights roles. - Degree in marketing, statistics, or MBA preferred, or relevant job experience. - Fluent in Spanish and English (spoken and written). - Established expertise in managing proprietary consumer research panels. - Ability to translate data into strategic marketing and brand recommendations. - Experience with research methods, tools, and software such as Microsoft Office Suite. Schedule & Compensation Monday-Friday, 8am-5pm Eastern Time. $13-$15 per hour (Remote opportunity).