We're looking for a data-driven Marketing Automation Specialist with expertise in lifecycle marketing to design and execute automated campaigns that drive engagement, loyalty, and retention. This role is perfect for a marketer with 4+ years of experience, preferably in financial services, banking, or fintech, who excels at delivering hyper-personalized communication across email, SMS, WhatsApp, and in-app notifications. Reporting to the Growth Performance Specialist, you'll collaborate with Marketing, Sales, and Product teams to optimize the post-lead journey; ensuring borrowers, realtors, and loan officers receive the right message at the right time. Key Responsibilities: Lifecycle Marketing & Retention Messaging Channel Optimization Analytics & Reporting Cross-Functional Collaboration Requirements: Bachelor's degree in Marketing, Business, or related field. 4+ years in marketing automation or CRM (fintech/banking preferred) Hands-on experience with Salesforce, Customer.io, or similar tools. Familiarity with customer segmentation and behavioral targeting. Strong attention to detail for QA and compliance (financial services) Experimentation with AI-driven marketing for personalization. English B2+ or C1 proficiency. #J-18808-Ljbffr