This role is responsible for maximizing the profitability of "DTC/Trade" by developing and executing commercial marketing strategies, which impact positively Traffic, Conversion and Profit Margin across all store formats through flawless executed consumer-relevant CRM, Marketing Campaigns, Promotions, Activations and Instore Communication. **Key Responsibilities**: - Execute the marketing calendar ensuring alignment with appropriate local and regional departments - Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. Ensure flawless execution of activations/promotion and isc to drive conversion - Monitor and control campaign material produced and ensure that suppliers deliver high quality standard - Ensure that digital content like online video, music online, marketing iPads are up to date and properly functioning - Support new store openings by ensuring appropriate 360 degree activation plans are developed and implemented - Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI - Monitor performance of campaigns, events and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing - Be knowledgeable about the targets and performance of local stores and co-own Retail KPIs, in particular Traffic, Conversion, ATV, UPT, Net Sales and Profit Margin - University degree or equivalent education required - Broad and deep theoretical understanding of functional area - Minimum 2 years experience in job or job function **Requisite Education and Experience / Minimum Qualifications**: - 2 Years experience