1 week ago Be among the first 25 applicants International Advertising Solutions is seeking a highly skilled and experienced TV Media Planner & Buyer to join our Colombia operations. This role requires a specialised understanding of TV media planning within the Colombian market, with a preference for candidates who have experience across other Spanish-speaking markets in Latin America. Fluency in both Spanish and English is required. As a TV Media Planner, you will be responsible for: Strategic TV Planning: Developing detailed TV media plans tailored to client needs, determining the most effective channels, time bands, and spot lengths. Objective Setting: Identifying campaign goals and target audiences. Research and Analysis: Conducting market research to understand audience behaviour and media consumption patterns. Strategy Development: Creating comprehensive media plans outlining strategies to reach target audiences, including channel selection, time-band optimization, spot length determination, and multi-media proposals. Budget Allocation: Distributing budgets across different channels and time slots to maximise reach and impact. Scheduling: Developing detailed schedules for TV ads, specifying dates, times, and frequency. Campaign Integration: Enhancing TV campaigns through complementary media such as Out-of-Home (OOH) advertising. Performance Analysis: Utilising Colombia-specific media planning tools and data analytics to optimise campaign performance. Monitoring: Tracking ad performance in real-time and verifying that ads run as planned. Optimisation: Adjusting placements and schedules based on performance data and feedback. Media Buying Collaboration: Working closely with media buyers to ensure the negotiated TV media packages align with the strategic plans and budget allocations. Client Collaboration: Working closely with clients to understand their objectives and providing insights to meet their advertising goals. Candidates should have: TV Media Expertise: At least 5 years of TV media planning experience within the Colombian market. Multi-Market Knowledge (Preferred): Familiarity with media planning in other Spanish-speaking markets such as Mexico, Chile, or Peru. Fluent Bilingual Communication: Full proficiency in Spanish and English (both spoken and written). Proven Track Record: Demonstrated success in planning TV media campaigns and strong relationships with Colombian media owners. Strategic Insight: Ability to plan campaigns from inception to execution, including channel selection, time-band optimization, and spot length determination. Multi-Media Integration: Experience in leveraging other media types to boost TV campaign effectiveness. Project Planning and Management: Capability to plan and manage multiple accounts and projects with precision. Communication Skills: Excellent communication skills and strong presentation abilities both in-person and via digital platforms. Skills, Behaviours, and Experience Required: Colombian Media Landscape Knowledge: Deep understanding of the Colombian TV media market. Analytical Tools: Proficiency with Colombia-specific media planning tools and data analytics platforms. Detail-Oriented: Strong attention to detail and precision in media planning and execution. Collaborative Approach: Ability to work collaboratively with clients and internal teams to achieve campaign goals. How to Apply: If you are a dedicated TV media planning professional with a passion for creating impactful TV campaigns, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role. Job Type: Remote We are open to the following job types depending on the candidate: Full-time Part-Time Consultancy Basis International Advertising Solutions is currently hiring in Colombia, Mexico, Chile, the UK, the US, Spain, France, India, and Australia. Seniority level Seniority level Mid-Senior level Employment type Employment type Other Job function Job function Business Development and Sales Industries Advertising Services Referrals increase your chances of interviewing at International Advertising Solutions by 2x Sign in to set job alerts for “Strategist” roles. 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