YH-647 SENIOR CONTENT & CAMPAIGNS MARKETING LEAD

Growth Troops


**Senior Content & Campaigns Marketing Lead**: **Team**: Growth / Marketing **Type**: Full-Time, Remote (Americas Time Zones Preferred) **Reports To**: Director of Marketing **Drive growth through content strategy, creative execution, and campaign performance.** If you love blending creative output with marketing performance, this is your opportunity to lead both message and impact. What You'll Do - Write and delegate high-performing content including copy, visuals (Canva/Figma), and short-form videos (CapCut/Adobe) - Execute campaigns in HubSpot or HighLevel and ensure tracking/reporting is accurate - Collaborate with Product and Sales to align messaging with feature launches and business goals - Track content performance, make data-backed optimizations, and share insights with stakeholders - Mentor two junior marketers; provide regular feedback and conduct skills development sessions - Explore new AI tools to improve creative output, scale content, and drive faster delivery What You Bring - 3+ years of experience in content-driven marketing roles with lifecycle or campaign ownership - Familiarity with HubSpot or HighLevel for launching and tracking campaigns - Proficiency with Canva/Figma, CapCut or Adobe, and Sheets for reporting - Experience managing editorial calendars and junior marketers or freelancers - Exceptional writing and editing skills in English; Spanish or Portuguese is a plus First 90 Days - Audit content library and identify gaps across the lifecycle - Launch a multi-touch nurture campaign focused on increasing engagement and conversion - Standardize campaign creation workflows and train junior marketers on execution - Deliver a monthly campaign performance report with key learnings and optimization ideas

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