This role leverages webinars as the primary sales channel, combining Apollo.aiʼs automation with LinkedInʼs precision targeting to position Adaptive Tech Solutions as a thought leader in legacy modernization. Responsibilities Webinar-Centric Sales Process Manage a webinar-based lead generation system addressing legacy modernization pain points. Use Apollo.ai and other tools to build targeted attendee lists: Filter prospects by technographics (outdated ERPs, monolithic architectures). Enrich leads with intent signals (e.g., “cloud migration research”). Partner with industry platforms (e.g., TechCrunch, CIO.com) to co-host webinars, expanding reach by 40-60%. LinkedIn Sales Navigator Prospecting Identify/engage decision-makers via: Advanced filters (job role: “IT Director”, keywords: “legacy system costs”, etc.). Automated InMail sequences. Sync LinkedIn activity with Apollo.ai and ActiveCampaign to track engagement (profile views, content interactions). Post-Webinar Automation Deploy Apollo Sequences for: Immediate follow-ups: Share recordings + ROI calculators (e.g., “Calculate Your Modernization Savings”). Nurture workflows: Tag attendees based on poll responses (e.g., “interested in AI refactoring”). Achieve 25%+ demo conversion rate via personalized CTAs (e.g., “Book a System Audit”). Analytics & Optimization Track webinar metrics (attendance, drop-off points) using analytics tools. A/B test LinkedIn ad headlines driving registrations. Required Tools Expertise Apollo.ai: Lead scoring, intent data integration, automated email/LinkedIn sequences. CRM sync for webinar attendee tracking. LinkedIn Sales Navigator: Advanced search (industry: “banking”, tech stack: “AS400”), TeamLink for warm introductions. Skills & Qualifications 3+ years in webinar-driven B2B tech sales. Proven ability to convert 15-20% of attendees into SQLs via post-webinar flows. Certifications a plus in these areas: LinkedIn Sales Navigator Expert, Apollo.ai Mastery, ActiveCampaign. Minimum Requirements Educación mínima: Universidad / Carrera Profesional 3 años de experiencia Idiomas: Inglés #J-18808-Ljbffr