**About the Company** Our client is a leading international company specializing in telecommunications solutions across the USA and Canada. With over 30 years of experience, they provide high-quality telecommunication products to businesses of all sizes, from small offices to large enterprises. Their commitment to **innovation, efficiency, and exceptional customer service** enables them to deliver tailored solutions that enhance business communication. As a growing organization, they prioritize a dynamic and results-driven work culture that encourages professional development and autonomy. **About the Job** **Position**: Google Ads Specialist **Location**: 100% Remote **Schedule**: Monday to Friday, 8:00 AM - 6:00 PM EST **Department**: Digital Marketing **Key Responsibilities**: - **Develop, execute, and manage** comprehensive **Google Ads campaigns** (Search, Shopping, Performance Max). - Strategically allocate and oversee a **monthly advertising budget** to maximize ROI. - Conduct **keyword research, selection, and optimization** for cost-effective bidding strategies. - Design and implement targeted **ad group structures and audience segmentation** to boost ad performance. - Craft **compelling ad copy and creative content** aligned with the company’s brand voice. - Utilize and optimize **ad extensions** (sitelinks, callouts, structured snippets). - Monitor and analyze **campaign performance using Google Analytics and other relevant tools**. - Generate **detailed performance reports** and provide data-driven insights for continuous improvement. - Stay updated on the **latest Google Ads trends and best practices** to refine strategies. Requirements**Required Skills & Qualifications**: ✔ Proven experience **managing successful Google Ads campaigns**, driving **profitable traffic** and achieving KPIs. ✔ Strong understanding of **PPC, CPC, CPA, and ROAS metrics**. ✔ Proficiency in **keyword research tools, Google Analytics, and performance tracking tools**. ✔ **Strong analytical skills** with the ability to interpret data and optimize marketing strategies. ✔ **Excellent communication and organizational skills**. ✔ **Advanced, fluent, or bilingual English** (required). **Preferred Qualifications**: ✔ **Google Ads certification**. ✔ Bachelor's degree in **Marketing, Business, or a related field**. ✔ Experience with **A/B and multivariate testing** to refine ad effectiveness. Benefits**Salary, Work Conditions & Contract Terms** - **Competitive compensation package** (details will be discussed during the hiring process). - **Medical insurance** coverage in your country. - **100% remote work structure** with flexible and autonomous work conditions. - **Career growth opportunities** within an established and growing international company. **Job Types**: Full-time, Permanent Application Question(s): - Do you have experience managing Google Ads campaigns for technical products, such as telecommunication equipment? [YES/NO] - Have you worked with Google Ads campaigns targeting B2B clients or businesses in the telecommunication industry? [YES/NO] - Are you familiar with managing Google Ads campaigns for Search, Shopping, and Performance Max? [YES/NO] - Are you proficient in using Google Analytics and other PPC analytics tools to measure and optimize campaign performance? [YES/NO] - Do you have experience managing budgets and optimizing ROI for Google Ads campaigns in the B2B? [YES/NO]