(AZC-906) - PRODUCT CATEGORY DEVELOPMENT DIRECTOR

Bebee Careers


Job Summary We are seeking a Product Category Development Director to lead our shopper marketing and category management efforts in Latin America. As a key member of our team, you will be responsible for developing and executing strategies to drive sales growth, brand awareness, and customer engagement. Key Responsibilities - Develop and manage shopper marketing initiatives across Latam to create engaging marketing stimuli along the path to purchase. - Drive initiatives to develop categories within our main retailers across LatAm, ensuring alignment with customer goals and channel development. - Collaborate with cross-functional teams to execute strategies and plans that meet brand priorities, channels, and customer objectives. - Direct and manage shopper agencies to develop actionable insights per market. - Generate insight into how shoppers in LATAM make purchasing decisions, including different influences, purchasing power, needs, preferences, driving sales, loyalty, and brand awareness. Requirements - Bachelor's Degree required - Fluent in English (oral and written) - Experience working with Nielsen, Kantar, Dunnhumby data (quantitative analysis and main insights) - Ability to lead a team and take measures towards improvement (Team Leadership) - Minimum 3-5 years in consumer product goods Category Management, Marketing or Trade Marketing - At least 2 years of experience in Shopper marketing/ Category Management

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