Ezytec, located in Bogota, D.C., Capital District, Colombia, is seeking a Growth Marketer y Analyst to lead digital user acquisition, activation, and experimentation initiatives under the Product-Led Growth (PLG) and Marketing Led Growth (MLG) models. The role involves designing, executing, and optimizing multichannel campaigns, developing operational and in-depth data analyses to generate strategic insights, and implementing continuous product, marketing, and experimentation improvements. The ideal candidate should be a professional in Marketing, Data Science, or related fields, with 1 to 3 years of experience in similar roles focused on project execution. Key Responsibilities - Design and execute digital campaigns aimed at user acquisition, activation, referral, monetization, and retention. - Implement and audit digital and physical tracking systems. - Manage Paid Media campaigns and platforms such as Meta Ads, Google Ads, WhatsApp Business API, among others. - Generate insights and knowledge to guide the conceptualization, planning, creativity, execution, and improvement of digital products and multichannel marketing campaigns. - Define, execute, and analyze growth experiments. - Perform exploratory data analyses to understand patterns, clusters, causalities, and correlations. - Manage multiple data sources, conduct deep and ongoing analyses to identify friction points, optimization opportunities, and user segments with different behaviors. - Build dashboards for cohort analysis, activation funnels, and periodic reports with actionable insights. Offerings - Permanent contract (indefinite term). - Salary: $4,500,000 COP. - Hybrid work model. - Benefits package. Additional Details - Seniority level: Mid-Senior level - Employment type: Full-time - Job function: Marketing and Sales - Industry: IT Services and IT Consulting Referrals can double your chances of interview success at Ezytec. Sign in to set job alerts for “Growth Marketer” roles. #J-18808-Ljbffr Required Skill Profession Gestión Y Estrategia