Job Title A Digital Media Planner is responsible for creating comprehensive media plans that align with client objectives and target audiences. Key Responsibilities - Develop media strategies that meet client goals and engage target audiences effectively - Conduct research to identify optimal media channels and execution methods - Determine budget allocation across channels based on performance and objectives achieved - Stay up-to-date on emerging digital trends, technologies, and AI integrations in the industry Campaign Execution & Management - Oversee paid media campaigns across multiple platforms and ensure successful execution - Manage relationships with external vendors responsible for day-to-day campaign management and reporting - Track key performance indicators such as leads generated, cost per acquisition (CPA), cost per lead (CPL), engagement rates, website traffic, and form fills collected Budget Control - Monitor and manage media budgets across all channels to optimize ROI - Ensure campaigns are delivered within allocated budgets and deadlines set Requirements - At least 3 years of experience in advertising agency environments - Strong project management skills with ability to prioritize tasks and meet deadlines - Proven track record in digital media planning and buying with a strong focus on performance marketing Benefits This role offers opportunities for growth and professional development in a dynamic industry environment. Candidates with relevant skills and experience are encouraged to apply. The ideal candidate will have a passion for innovation and staying up-to-date with the latest industry trends and technologies.