For more than 20 years, our global network of passionate technologists and pioneeringcraftspeople has delivered cutting-edge technology and game-changing consulting tocompanies on t he brink of AI-driven digital transformation. Since 2001, we have grown into afull-service digital consulting company with 5500+ professionals working on a worldwideambition.Driven by the desire to make a difference, we keep innovating. Fueling the growth of ourcompany with our knowledge worker culture. When teaming up wit h Xebia, expect in-depthexpertise based on an authentic, value-led, and high-quality way of working that inspires allwe do. About the Role We are seeking an experienced Senior Campaign Strategist to lead t he strategy and executionof 360-degree digital marketing campaigns. The ideal candidate will have 8+ years ofexperience in B2B marketing, wit h a strong focus on paid media and multi-touch demandgeneration. You will work closely wit h ser vice line marketers and sales teams to drivecampaign success, manage paid media budgets, and optimize per formance across variousdigital channels. This role repor ts direct ly to t he VP of Per formance Marketing. What You ’ll Do Campaign Strategy and Execution Develop and lead digital marketing strategies for ser vice lines, ensuring alignment withbusiness objectives Oversee t he planning, execution, and optimization of all paid media campaigns (search, social, display) Manage t he paid media budget and ensure campaign efficiency and ROI. Collaboration and Communication Work closely wit h ser vice line marketers (Cloud, Data & AI, etc.) to understand campaign requirements and content needs Collaborate wit h sales teams to ensure alignment between marketing leads and salesefforts. Performance Monitoring and Reporting Track, analyze, and repor t on campaign per formance, providing actionable insights basedon key metrics like CPC, CPL, conversions, MQL ratio, SQL-to-deal ratio, and pipeline winratio Align closely with the CRM system POC (HubSpot) to provide regular repor ts and insightsto the marketing team. Continuous Learning and Adaptation Stay updated on digital marketing trends, technologies, and best practices Adapt to changing priorities and embrace new technologies and met hodologies. What You Bring Experience and Skills 8+ years of experience in digital marketing, wit h a strong emphasis on paid media Background in B2B Tech and Account-Based Marketing (ABM) is highly desirable Strong expertise in digital marketing channels, including paid search, paid social, SEO, and email marketing Basic working knowledge of WordPress is mandatory Proficiency with marketing automation platforms like HubSpot or Salesforce and analytic tools. Personal Attributes Proactive, results-oriented approach wit h t he ability to work independently and manage multiple priorities in a fast-paced environment Excellent communication, presentation, and interpersonal skills. Nice to Have Agency experience Up-to-date certifications in platforms like Google Ads, LinkedIn Ads, Google Analytics, etc. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile * Primary Skill Select... How many years of LinkedIn Ads experience do you have? * Do you have experience working with Wordpress? * Select... Do you have experience working with HubSpot or Salesforce CRM? * Select... #J-18808-Ljbffr